The use of Facebook in social research. The virtual snowball method applied to the study of immigrants entrepreneurs in Spain

The aim of this paper is to present a sampling method using virtual networks to study "hard-to-reach" populations. In the ambit of social research is still questioned the use of technologies. That is, the existence of representativeness bias and selection bias are obstacles to carry on sci...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Baltar, Fabiola, Brunet Icart, Ignasi
Formato: Documento de Conferencia PeerReviewed
Publicado: 2011
Acceso en línea:http://nulan.mdp.edu.ar/1409/
Aporte de:
id I29-R1351409
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
description The aim of this paper is to present a sampling method using virtual networks to study "hard-to-reach" populations. In the ambit of social research is still questioned the use of technologies. That is, the existence of representativeness bias and selection bias are obstacles to carry on scientific research on Internet. However, in a global context that tends to move simultaneously between physical and virtual reality, we must consider the possibility of using new sources of information. In this sense, our hypothesis is that the use of social networking sites (Web 2.0) can be effective for the study of "hard-to-reach" / "hard-to-involve" populations. The main advantages are that they can expand the geographical scope and facilitates the identification of individuals with barriers to access. Therefore, the use of virtual networks in non-probabilistic samples can increase the sample size and the representativeness. To test this hypothesis we have designed a virtual method using Facebook to identify Argentinean immigrant's entrepreneurs in Spain (214 cases). The characteristic of this population is that they are administrative invisible in National Statistics as Argentineans because some of them have double nationality (non-EU and EU nationality). The combination of this selection technique with an online questionnaire allowed us to observe that the number of cases detected by Facebook and the virtual response rate is higher than traditional snowball technique (e.g. contact with institutions). Our explanation is that people increase their level of confidence because the researcher shows his personal information (Facebook's profile) and also participates on their groups of interest (Facebook's groups). Moreover, the online questionnaires administration allows us to control the quality of the information and avoids duplication of cases.
format Documento de Conferencia
PeerReviewed
author Baltar, Fabiola
Brunet Icart, Ignasi
spellingShingle Baltar, Fabiola
Brunet Icart, Ignasi
The use of Facebook in social research. The virtual snowball method applied to the study of immigrants entrepreneurs in Spain
author_facet Baltar, Fabiola
Brunet Icart, Ignasi
author_sort Baltar, Fabiola
title The use of Facebook in social research. The virtual snowball method applied to the study of immigrants entrepreneurs in Spain
title_short The use of Facebook in social research. The virtual snowball method applied to the study of immigrants entrepreneurs in Spain
title_full The use of Facebook in social research. The virtual snowball method applied to the study of immigrants entrepreneurs in Spain
title_fullStr The use of Facebook in social research. The virtual snowball method applied to the study of immigrants entrepreneurs in Spain
title_full_unstemmed The use of Facebook in social research. The virtual snowball method applied to the study of immigrants entrepreneurs in Spain
title_sort use of facebook in social research. the virtual snowball method applied to the study of immigrants entrepreneurs in spain
publishDate 2011
url http://nulan.mdp.edu.ar/1409/
work_keys_str_mv AT baltarfabiola theuseoffacebookinsocialresearchthevirtualsnowballmethodappliedtothestudyofimmigrantsentrepreneursinspain
AT bruneticartignasi theuseoffacebookinsocialresearchthevirtualsnowballmethodappliedtothestudyofimmigrantsentrepreneursinspain
AT baltarfabiola useoffacebookinsocialresearchthevirtualsnowballmethodappliedtothestudyofimmigrantsentrepreneursinspain
AT bruneticartignasi useoffacebookinsocialresearchthevirtualsnowballmethodappliedtothestudyofimmigrantsentrepreneursinspain
bdutipo_str Repositorios
_version_ 1764820521769238531