Quality warranties and food products in Argentina. What do consumers believe in?

Consumers increasingly demand multiple-quality attributes in food products and value reliable means to identify them. For producers, the effective communication of their products quality is a marketing strategy. Therefore, another market of information associated with the new food markets emerges. T...

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Detalles Bibliográficos
Autores principales: Berges, Miriam, Casellas, Karina
Formato: Documento de conferencia acceptedVersion
Lenguaje:Inglés
Publicado: 2006
Materias:
Acceso en línea:http://nulan.mdp.edu.ar/1031/
http://nulan.mdp.edu.ar/1031/1/00361.pdf
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