Quality warranties and food products in Argentina. What do consumers believe in?
Consumers increasingly demand multiple-quality attributes in food products and value reliable means to identify them. For producers, the effective communication of their products quality is a marketing strategy. Therefore, another market of information associated with the new food markets emerges. T...
Guardado en:
| Autores principales: | Berges, Miriam, Casellas, Karina |
|---|---|
| Formato: | Documento de conferencia acceptedVersion |
| Lenguaje: | Inglés |
| Publicado: |
2006
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| Materias: | |
| Acceso en línea: | http://nulan.mdp.edu.ar/1031/ http://nulan.mdp.edu.ar/1031/1/00361.pdf |
| Aporte de: |
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