Quality warranties and food products in Argentina. What do consumers believe in?

Consumers increasingly demand multiple-quality attributes in food products and value reliable means to identify them. For producers, the effective communication of their products quality is a marketing strategy. Therefore, another market of information associated with the new food markets emerges. T...

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Detalles Bibliográficos
Autores principales: Berges, Miriam, Casellas, Karina
Formato: Documento de conferencia acceptedVersion
Lenguaje:Inglés
Publicado: 2006
Materias:
Comportamiento del Consumidor
Alimentos
Atributos de Calidad
Acceso en línea:http://nulan.mdp.edu.ar/1031/
http://nulan.mdp.edu.ar/1031/1/00361.pdf
Aporte de:
Nulan - Fac.Cs.Económicas (UNMdP) de Universidad Nacional de Mar del Plata (UNMdP)
id I29-R1351031
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Comportamiento del Consumidor
Alimentos
Atributos de Calidad
spellingShingle Comportamiento del Consumidor
Alimentos
Atributos de Calidad
Berges, Miriam
Casellas, Karina
Quality warranties and food products in Argentina. What do consumers believe in?
description Consumers increasingly demand multiple-quality attributes in food products and value reliable means to identify them. For producers, the effective communication of their products quality is a marketing strategy. Therefore, another market of information associated with the new food markets emerges. This market is closely linked to the institutional environment and the level of trust in different information sources. In this article the emphasis will be put on how the different quality signals provided by the firms in their products affect the consumers' behavior. The objective is to investigate domestic consumers' perceptions and beliefs about food quality information in Argentina to identify the mechanisms that fully guarantee this quality. The results indicate that domestic consumers' perceptions about high quality products are more related to brand names than seals and certifications in labels. This has consequences upon the competitiveness of domestic food market. Quality certification and seller's reputation are quality warranties restrained only to certain domestic market niches. The household's situation and occupational status seem to be more complex variables that resume the interaction between attitudes, information-processing and actions.
format Documento de conferencia
Documento de conferencia
acceptedVersion
author Berges, Miriam
Casellas, Karina
author_facet Berges, Miriam
Casellas, Karina
author_sort Berges, Miriam
title Quality warranties and food products in Argentina. What do consumers believe in?
title_short Quality warranties and food products in Argentina. What do consumers believe in?
title_full Quality warranties and food products in Argentina. What do consumers believe in?
title_fullStr Quality warranties and food products in Argentina. What do consumers believe in?
title_full_unstemmed Quality warranties and food products in Argentina. What do consumers believe in?
title_sort quality warranties and food products in argentina. what do consumers believe in?
publishDate 2006
url http://nulan.mdp.edu.ar/1031/
http://nulan.mdp.edu.ar/1031/1/00361.pdf
work_keys_str_mv AT bergesmiriam qualitywarrantiesandfoodproductsinargentinawhatdoconsumersbelievein
AT casellaskarina qualitywarrantiesandfoodproductsinargentinawhatdoconsumersbelievein
bdutipo_str Repositorios
_version_ 1764820521228173313

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