Analysis of the value chain of Avanza Mobility ADO company

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The value chain is of vital importance for bus companies, since it allows a strategic analysis of their competitive advantages through an internal analysis of the activities that it develops. Thus, the services that it makes available to society, the value received by users and the contribution to m...

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Autores principales:	Florido-Benítez, Lázaro, Lora Castillero, Ernesto
Formato:	Artículo revista
Lenguaje:	Español
Publicado:	Facultad de Filosofía y Letras, Universidad de Buenos Aires 2022
Materias:	Value chain. Mobility. Innovation. Quality. Digitization. Cadena de Valor, movilidad, innovación, calidad, digitalización Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização.
Acceso en línea:	http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/9351
Aporte de:	Revista Transporte y Territorio de Universidad de Buenos Aires

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spelling	I28-R264-article-93512022-12-06T12:54:29Z Analysis of the value chain of Avanza Mobility ADO company Análisis de la cadena de valor de la empresa Avanza Mobility ADO Florido-Benítez, Lázaro Lora Castillero, Ernesto Value chain. Mobility. Innovation. Quality. Digitization. Cadena de Valor, movilidad, innovación, calidad, digitalización Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização. The value chain is of vital importance for bus companies, since it allows a strategic analysis of their competitive advantages through an internal analysis of the activities that it develops. Thus, the services that it makes available to society, the value received by users and the contribution to mobility that these companies contribute to the land transport of travelers are studied in depth. The methodology of this study has been a combination of searching for qualitative and quantitative information, with the aim of staging the news of this sector in the province of Malaga. The primary activities related to putting the service on the market and its commercialization, and the support activities, those that support the operation and final service received by the passenger, were analyzed. The main objective is to determine the competitive advantages that Avanza Mobility ADO has over its main competitors. In addition, we have set other specific objectives, such as analyzing the actors in the company's value chain, to reach realistic results and conclusions, and help make better decisions in strategic actions and plans by operators and managers of said transport sector. La cadena de valor es de vital importancia para las empresas de autobuses, puesto que permite realizar un análisis estratégico de sus ventajas competitivas mediante un análisis interno de las actividades que esta desarrolla. Para ello se profundiza en los servicios que pone a disposición de la sociedad, el valor que recibe los usuarios y la aportación a la movilidad que ofrecen estas compañías al transporte terrestre de viajeros. La metodología de este estudio ha sido una combinación de búsqueda de información cualitativa y cuantitativa, con la finalidad de escenificar la actualidad de este sector en la provincia de Málaga. Se analizaron las actividades primarias relacionadas con la puesta del servicio al mercado y la comercialización de éste, y las actividades de apoyo, aquellas que sustentan la operatividad y servicio final que recibe el pasajero. El principal objetivo es determinar las ventajas competitivas con las que cuenta Avanza Mobility ADO frente a sus principales competidores. Además, nos hemos marcado otros objetivos específicos, como analizar los actores de la cadena de valor de la empresa, para alcanzar unos resultados y conclusiones realistas, y ayuden a tomar mejores decisiones en las acciones y planes estratégicos por parte de los operadores y gestores de dicho sector del transporte. Facultad de Filosofía y Letras, Universidad de Buenos Aires 2022-11-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/9351 10.34096/rtt.i26.9351 Revista Transporte y Territorio; Núm. 26 (2022): Enero-Junio 1852-7175 spa http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/9351/10777 Derechos de autor 2022 Revista Transporte y Territorio
institution	Universidad de Buenos Aires
institution_str	I-28
repository_str	R-264
container_title_str	Revista Transporte y Territorio
language	Español
format	Artículo revista
topic	Value chain. Mobility. Innovation. Quality. Digitization. Cadena de Valor, movilidad, innovación, calidad, digitalización Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização.
spellingShingle	Value chain. Mobility. Innovation. Quality. Digitization. Cadena de Valor, movilidad, innovación, calidad, digitalización Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização. Florido-Benítez, Lázaro Lora Castillero, Ernesto Analysis of the value chain of Avanza Mobility ADO company
topic_facet	Value chain. Mobility. Innovation. Quality. Digitization. Cadena de Valor, movilidad, innovación, calidad, digitalización Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização.
author	Florido-Benítez, Lázaro Lora Castillero, Ernesto
author_facet	Florido-Benítez, Lázaro Lora Castillero, Ernesto
author_sort	Florido-Benítez, Lázaro
title	Analysis of the value chain of Avanza Mobility ADO company
title_short	Analysis of the value chain of Avanza Mobility ADO company
title_full	Analysis of the value chain of Avanza Mobility ADO company
title_fullStr	Analysis of the value chain of Avanza Mobility ADO company
title_full_unstemmed	Analysis of the value chain of Avanza Mobility ADO company
title_sort	analysis of the value chain of avanza mobility ado company
description	The value chain is of vital importance for bus companies, since it allows a strategic analysis of their competitive advantages through an internal analysis of the activities that it develops. Thus, the services that it makes available to society, the value received by users and the contribution to mobility that these companies contribute to the land transport of travelers are studied in depth. The methodology of this study has been a combination of searching for qualitative and quantitative information, with the aim of staging the news of this sector in the province of Malaga. The primary activities related to putting the service on the market and its commercialization, and the support activities, those that support the operation and final service received by the passenger, were analyzed. The main objective is to determine the competitive advantages that Avanza Mobility ADO has over its main competitors. In addition, we have set other specific objectives, such as analyzing the actors in the company's value chain, to reach realistic results and conclusions, and help make better decisions in strategic actions and plans by operators and managers of said transport sector.
publisher	Facultad de Filosofía y Letras, Universidad de Buenos Aires
publishDate	2022
url	http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/9351
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first_indexed	2023-06-27T21:23:49Z
last_indexed	2023-06-27T21:23:49Z
_version_	1769892509685645312

Analysis of the value chain of Avanza Mobility ADO company

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