The sale catalogues of the Argentine booksellers: Emergence and specialization of an ephemeral advertising medium, 1850-1920
Book sale catalogues are the main source in the history of the book trade. Its advertising nature allows us to approach the rhythms of the book market, and guides on the strategies used by booksellers to reach their customers. The ephemeral nature of these materials has prevented, however, to know t...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Filosofía y Letras, Universidad de Buenos Aires
2020
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| Acceso en línea: | http://revistascientificas.filo.uba.ar/index.php/ICS/article/view/8065 |
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I28-R256-article-80652020-12-09T15:21:06Z The sale catalogues of the Argentine booksellers: Emergence and specialization of an ephemeral advertising medium, 1850-1920 Los catálogos de venta de las librerías argentinas: eclosión y especialización de un medio publicitario efímero, 1850-1920 Murillo Sandoval, Juan David Book sale catalogues Argentine bookshops Booksellers Book advertising Argentine Book Market Catálogos de venta Librerías argentinas Libreros Publicidad del libro Mercado del libro argentino Book sale catalogues are the main source in the history of the book trade. Its advertising nature allows us to approach the rhythms of the book market, and guides on the strategies used by booksellers to reach their customers. The ephemeral nature of these materials has prevented, however, to know their impact on commercial life or even determine the frequency of their use by booksellers. Based on a database that registers more than 500 catalogues published for the Argentine cultural space between 1850 and 1920, this article analyzes the rise of these materials, reveals their origins and producers, and highlights some of their transformations in along time. The study thus emphasizes the need to recognize bookshop’s sales catalogues as a leading material in the consolidation of a printed culture in Argentina. Los catálogos de venta de libros son una fuente principal en la historia del comercio del libro. Su razón publicitaria permite acercarse a los ritmos del mercado del libro y orienta sobre las modalidades y estrategias usadas por los libreros para alcanzar sus clientelas. La condición efímera de estos materiales ha impedido, sin embargo, documentar su impacto en la vida comercial urbana o incluso determinar la frecuencia de su uso por parte de los libreros. Sobre una base de datos que registra más de 500 catálogos publicados para el espacio cultural argentino entre 1850 y 1920, este artículo identifica y analiza los momentos de auge de estas producciones, releva sus orígenes y emisores, y señala algunas de sus transformaciones en el tiempo. El estudio enfatiza así la necesidad de reconocer al catálogo de librería como un material primario en la consolidación de una cultura impresa en la Argentina. Facultad de Filosofía y Letras, Universidad de Buenos Aires 2020-10-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html http://revistascientificas.filo.uba.ar/index.php/ICS/article/view/8065 10.34096/ics.i43.8065 Información, cultura y sociedad; Núm. 43 (2020): Diciembre; 87-106 Información, cultura y sociedad; No 43 (2020): Diciembre; 87-106 1851-1740 1514-8327 spa http://revistascientificas.filo.uba.ar/index.php/ICS/article/view/8065/7712 http://revistascientificas.filo.uba.ar/index.php/ICS/article/view/8065/7883 Derechos de autor 2020 Información, cultura y sociedad |
| institution |
Universidad de Buenos Aires |
| institution_str |
I-28 |
| repository_str |
R-256 |
| container_title_str |
Información, cultura y sociedad |
| language |
Español |
| format |
Artículo revista |
| topic |
Book sale catalogues Argentine bookshops Booksellers Book advertising Argentine Book Market Catálogos de venta Librerías argentinas Libreros Publicidad del libro Mercado del libro argentino |
| spellingShingle |
Book sale catalogues Argentine bookshops Booksellers Book advertising Argentine Book Market Catálogos de venta Librerías argentinas Libreros Publicidad del libro Mercado del libro argentino Murillo Sandoval, Juan David The sale catalogues of the Argentine booksellers: Emergence and specialization of an ephemeral advertising medium, 1850-1920 |
| topic_facet |
Book sale catalogues Argentine bookshops Booksellers Book advertising Argentine Book Market Catálogos de venta Librerías argentinas Libreros Publicidad del libro Mercado del libro argentino |
| author |
Murillo Sandoval, Juan David |
| author_facet |
Murillo Sandoval, Juan David |
| author_sort |
Murillo Sandoval, Juan David |
| title |
The sale catalogues of the Argentine booksellers: Emergence and specialization of an ephemeral advertising medium, 1850-1920 |
| title_short |
The sale catalogues of the Argentine booksellers: Emergence and specialization of an ephemeral advertising medium, 1850-1920 |
| title_full |
The sale catalogues of the Argentine booksellers: Emergence and specialization of an ephemeral advertising medium, 1850-1920 |
| title_fullStr |
The sale catalogues of the Argentine booksellers: Emergence and specialization of an ephemeral advertising medium, 1850-1920 |
| title_full_unstemmed |
The sale catalogues of the Argentine booksellers: Emergence and specialization of an ephemeral advertising medium, 1850-1920 |
| title_sort |
sale catalogues of the argentine booksellers: emergence and specialization of an ephemeral advertising medium, 1850-1920 |
| description |
Book sale catalogues are the main source in the history of the book trade. Its advertising nature allows us to approach the rhythms of the book market, and guides on the strategies used by booksellers to reach their customers. The ephemeral nature of these materials has prevented, however, to know their impact on commercial life or even determine the frequency of their use by booksellers. Based on a database that registers more than 500 catalogues published for the Argentine cultural space between 1850 and 1920, this article analyzes the rise of these materials, reveals their origins and producers, and highlights some of their transformations in along time. The study thus emphasizes the need to recognize bookshop’s sales catalogues as a leading material in the consolidation of a printed culture in Argentina. |
| publisher |
Facultad de Filosofía y Letras, Universidad de Buenos Aires |
| publishDate |
2020 |
| url |
http://revistascientificas.filo.uba.ar/index.php/ICS/article/view/8065 |
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2023-06-27T21:10:46Z |
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2023-06-27T21:10:46Z |
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