Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic
This article addresses a cultural phenomenon, that of the coffee shop ambience music videos, which experienced a considerable boom during the health crisis caused by Covid-19. This is a material disseminated, mainly, through the YouTube platform, whose purpose is to promote states of maximum relaxat...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Filosofía y Letras, Universidad de Buenos Aires
2025
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| Acceso en línea: | https://revistascientificas.filo.uba.ar/index.php/oidopensante/article/view/14845 |
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| Sumario: | This article addresses a cultural phenomenon, that of the coffee shop ambience music videos, which experienced a considerable boom during the health crisis caused by Covid-19. This is a material disseminated, mainly, through the YouTube platform, whose purpose is to promote states of maximum relaxation, concentration and creativity, through the stimulation of ASMR (Autonomous Sensory Meridian Response). After carrying out a digital ethnography, the operating dynamics of the selected channels have been observed and the various creative strategies that serve the aforementioned objectives have been analyzed. Finally, the article addresses the analysis of this phenomenon in the light of various theoretical frameworks that help place it in a social context of neocapitalist, individualized and spectacularized consumption models. |
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