Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic
This article addresses a cultural phenomenon, that of the coffee shop ambience music videos, which experienced a considerable boom during the health crisis caused by Covid-19. This is a material disseminated, mainly, through the YouTube platform, whose purpose is to promote states of maximum relaxat...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Filosofía y Letras, Universidad de Buenos Aires
2025
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| Acceso en línea: | https://revistascientificas.filo.uba.ar/index.php/oidopensante/article/view/14845 |
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I28-R250-article-148452025-12-11T21:12:42Z Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic Videos musicales ambientados en cafeterías. Sugestión y autocuidado emocional durante la pandemia por el Covid-19 Vídeos musicais ambientados em cafeterias. Sugestão e autocuidado emocional durante a pandemia do Covid-19 Revilla Gútiez, Sara música ambiental cafeterías ASMR etnografía digital pandemia música ambiental cafetarias ASMR etnografia digital pandemia Ambient music coffee shops ASMR digital ethnography pandemic This article addresses a cultural phenomenon, that of the coffee shop ambience music videos, which experienced a considerable boom during the health crisis caused by Covid-19. This is a material disseminated, mainly, through the YouTube platform, whose purpose is to promote states of maximum relaxation, concentration and creativity, through the stimulation of ASMR (Autonomous Sensory Meridian Response). After carrying out a digital ethnography, the operating dynamics of the selected channels have been observed and the various creative strategies that serve the aforementioned objectives have been analyzed. Finally, the article addresses the analysis of this phenomenon in the light of various theoretical frameworks that help place it in a social context of neocapitalist, individualized and spectacularized consumption models. En este artículo se aborda un fenómeno cultural, el de los videos musicales ambientados en cafeterías, que experimentó un auge considerable durante la crisis sanitaria originada por el Covid-19. Se trata de un material difundido, principalmente, a través de la plataforma YouTube, cuyo propósito es propiciar estados de máxima relajación, concentración y creatividad, mediante el estímulo de la ASMR (respuesta sensorial meridiana autónoma). Tras llevar a cabo una etnografía digital, se han observado las dinámicas de funcionamiento de los canales seleccionados y se han analizado las diversas estrategias creativas que se ponen al servicio de los objetivos mencionados. Finalmente, el artículo aborda el análisis de este fenómeno a la luz de diversos marcos teóricos que ayudan a ubicarlo en un contexto social de modelos de consumo neocapitalistas, individualizados y espectacularizados. Este artigo aborda um fenómeno cultural, o dos vídeos musicais ambientados em cafeterias, que teve um incremento considerável durante a crise sanitária causada pela Covid-19. Trata-se de um material divulgado, principalmente, através da plataforma YouTube, que tem como objetivo promover estados de máximo relaxamento, concentração e criatividade, através da estimulação do ASMR (resposta sensorial meridiana autónoma). Após a realização de uma etnografia digital, foram observadas as dinâmicas de funcionamento dos canais selecionados e analisadas as diversas estratégias criativas que servem os objetivos acima mencionados. Por fim, o artigo aborda a análise deste fenómeno à luz de vários quadros teóricos que ajudam a situá-lo num contexto social de modelos de consumo neocapitalistas, individualizados e espetacularizados. Facultad de Filosofía y Letras, Universidad de Buenos Aires 2025-04-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistascientificas.filo.uba.ar/index.php/oidopensante/article/view/14845 10.34096/oidopensante.v13n1.14845 El oído pensante; Vol. 13 No. 1 (2025): Abril 2025- Septiembre 2025 El oído pensante; Vol. 13 Núm. 1 (2025): Abril 2025- Septiembre 2025 El oído pensante; v. 13 n. 1 (2025): Abril 2025- Septiembre 2025 2250-7116 spa https://revistascientificas.filo.uba.ar/index.php/oidopensante/article/view/14845/14596 Derechos de autor 2025 El oído pensante |
| institution |
Universidad de Buenos Aires |
| institution_str |
I-28 |
| repository_str |
R-250 |
| container_title_str |
El oído pensante |
| language |
Español |
| format |
Artículo revista |
| topic |
música ambiental cafeterías ASMR etnografía digital pandemia música ambiental cafetarias ASMR etnografia digital pandemia Ambient music coffee shops ASMR digital ethnography pandemic |
| spellingShingle |
música ambiental cafeterías ASMR etnografía digital pandemia música ambiental cafetarias ASMR etnografia digital pandemia Ambient music coffee shops ASMR digital ethnography pandemic Revilla Gútiez, Sara Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic |
| topic_facet |
música ambiental cafeterías ASMR etnografía digital pandemia música ambiental cafetarias ASMR etnografia digital pandemia Ambient music coffee shops ASMR digital ethnography pandemic |
| author |
Revilla Gútiez, Sara |
| author_facet |
Revilla Gútiez, Sara |
| author_sort |
Revilla Gútiez, Sara |
| title |
Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic |
| title_short |
Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic |
| title_full |
Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic |
| title_fullStr |
Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic |
| title_full_unstemmed |
Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic |
| title_sort |
coffee shop ambience music videos. suggestion and emotional self-care during the covid-19 pandemic |
| description |
This article addresses a cultural phenomenon, that of the coffee shop ambience music videos, which experienced a considerable boom during the health crisis caused by Covid-19. This is a material disseminated, mainly, through the YouTube platform, whose purpose is to promote states of maximum relaxation, concentration and creativity, through the stimulation of ASMR (Autonomous Sensory Meridian Response). After carrying out a digital ethnography, the operating dynamics of the selected channels have been observed and the various creative strategies that serve the aforementioned objectives have been analyzed. Finally, the article addresses the analysis of this phenomenon in the light of various theoretical frameworks that help place it in a social context of neocapitalist, individualized and spectacularized consumption models. |
| publisher |
Facultad de Filosofía y Letras, Universidad de Buenos Aires |
| publishDate |
2025 |
| url |
https://revistascientificas.filo.uba.ar/index.php/oidopensante/article/view/14845 |
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2025-08-13T05:04:04Z |
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