The presence of media in different ethnographic fields: new avenues of research
This article reflects on the invisibility of television fostered by the silence in the description of research participants’ practices, when fieldwork does not directly address mass culture. To what extent is the practice of watching television socially delegitimized and thus, not always referred to...
| Autor principal: | |
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| Formato: | publishedVersion Artículo |
| Lenguaje: | Portugués Portugués |
| Publicado: |
Instituto de Ciencias Antropológicas
2016
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| Materias: | |
| Acceso en línea: | http://revistascientificas.filo.uba.ar/index.php/runa/article/view/639 http://repositorio.filo.uba.ar/handle/filodigital/2327 |
| Aporte de: |
| id |
I28-R156filodigital-2327 |
|---|---|
| record_format |
dspace |
| institution |
Universidad de Buenos Aires |
| institution_str |
I-28 |
| repository_str |
R-156 |
| collection |
FILO Digital - Repositorio de la Facultad de Filosofía y Letras (UBA) |
| language |
Portugués Portugués |
| topic |
Television Brazilian Culture Audience Ethnography Anthropology of Media Cultural Studies Television Cultura Brasilera Etnografia de Audiencia Antropología de los Medios Estudios Culturales Televisão Cultura Brasileira Etnografia de Audiência Antropologia da Mídia Estudos Culturais |
| spellingShingle |
Television Brazilian Culture Audience Ethnography Anthropology of Media Cultural Studies Television Cultura Brasilera Etnografia de Audiencia Antropología de los Medios Estudios Culturales Televisão Cultura Brasileira Etnografia de Audiência Antropologia da Mídia Estudos Culturais Magalhães, Nara Maria Emanuelli; Universidade Federal do Rio Grande do Sul (UFRGS) The presence of media in different ethnographic fields: new avenues of research |
| topic_facet |
Television Brazilian Culture Audience Ethnography Anthropology of Media Cultural Studies Television Cultura Brasilera Etnografia de Audiencia Antropología de los Medios Estudios Culturales Televisão Cultura Brasileira Etnografia de Audiência Antropologia da Mídia Estudos Culturais |
| description |
This article reflects on the invisibility of television fostered by the silence in the description of research participants’ practices, when fieldwork does not directly address mass culture. To what extent is the practice of watching television socially delegitimized and thus, not always referred to in the everyday practices and significant gestures considered part of a culture? In a context of diversity and multiculturalism, what concept(s) of culture is (are) serving as the basis for anthropological discussion of the meanings of mass communication —its production, processes, messages and re-elaborations? Are there shared assumptions about the superiority of literate culture when mass media is discussed, even when the receiver is considered a subject in the communication process?These and other questions will be addressed with the objective of outlining new hypotheses for future research on mass communication from an anthropological perspective. |
| format |
publishedVersion Artículo Artículo |
| author |
Magalhães, Nara Maria Emanuelli; Universidade Federal do Rio Grande do Sul (UFRGS) |
| author_facet |
Magalhães, Nara Maria Emanuelli; Universidade Federal do Rio Grande do Sul (UFRGS) |
| author_sort |
Magalhães, Nara Maria Emanuelli; Universidade Federal do Rio Grande do Sul (UFRGS) |
| title |
The presence of media in different ethnographic fields: new avenues of research |
| title_short |
The presence of media in different ethnographic fields: new avenues of research |
| title_full |
The presence of media in different ethnographic fields: new avenues of research |
| title_fullStr |
The presence of media in different ethnographic fields: new avenues of research |
| title_full_unstemmed |
The presence of media in different ethnographic fields: new avenues of research |
| title_sort |
presence of media in different ethnographic fields: new avenues of research |
| publisher |
Instituto de Ciencias Antropológicas |
| publishDate |
2016 |
| url |
http://revistascientificas.filo.uba.ar/index.php/runa/article/view/639 http://repositorio.filo.uba.ar/handle/filodigital/2327 |
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