Tesis DocToral Escritura de los bordes: expresión de la forma ...

Digitality, has made the existence of writings that contradict the traditional conception of writing as a static, perdurable and unalterable object whose capacity to be preserved in individual and collective memory is indestructible, evident. From the flickering lights of cities to the screens of ce...

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Detalles Bibliográficos
Autor principal: Brarda, María Cecilia
Otros Autores: Gorodischer, Horacio F.
Formato: Tesis doctoral acceptedVersion
Lenguaje:Español
Publicado: Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo 2023
Materias:
Acceso en línea:http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqtesis&cl=CL1&d=HWA_7568
https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqtesis/index/assoc/HWA_7568.dir/7568.PDF
Aporte de:
id I28-R145-HWA_7568
record_format dspace
institution Universidad de Buenos Aires
institution_str I-28
repository_str R-145
collection Repositorio Digital de la Universidad de Buenos Aires (UBA)
language Español
orig_language_str_mv spa
topic Escritura
Tipografía cinética
Fuerza ilocucionaria
Expresión de la forma
Acontecimiento
Writing
Kinetic typography
Illocutionary force
Form expression
Event
Comunicación visual
Diseño gráfico
Investigación
Materialidad
Morfología
Semiología
Tipografía
spellingShingle Escritura
Tipografía cinética
Fuerza ilocucionaria
Expresión de la forma
Acontecimiento
Writing
Kinetic typography
Illocutionary force
Form expression
Event
Comunicación visual
Diseño gráfico
Investigación
Materialidad
Morfología
Semiología
Tipografía
Brarda, María Cecilia
Tesis DocToral Escritura de los bordes: expresión de la forma ...
topic_facet Escritura
Tipografía cinética
Fuerza ilocucionaria
Expresión de la forma
Acontecimiento
Writing
Kinetic typography
Illocutionary force
Form expression
Event
Comunicación visual
Diseño gráfico
Investigación
Materialidad
Morfología
Semiología
Tipografía
description Digitality, has made the existence of writings that contradict the traditional conception of writing as a static, perdurable and unalterable object whose capacity to be preserved in individual and collective memory is indestructible, evident. From the flickering lights of cities to the screens of cell phones, countless texts move, transform and disappear. Many avatars of the written text have become ephemeral and kinetic: they are more events than objects. \nThis thesis reflects on the spatiality and temporality of writing and its ways of producing meaning from the formal expression of written signs in their kinetic dimension. More specifically, the object of study is the "writing of the edges", a particular type of writing of ephemeral character and with a kinetic dimension, WHICH that appears in contemporary artworks of different disciplinary fields with analog or digital support, architectural or sculptural, calligraphic or typographic, visual or audiovisual projection or staging. The term writing of the edges -proper of this research- responds, then, to a vast set of works that have alphabetic signs susceptible of being read as protagonist subjects, which incorporate a new variable: time. \nIn the writing of the edges, the status of traditional writing is questioned since, as time is the substance through which it makes sense, what is written has a duration. That is, a time in which it passes, another in which it remains and then disappears or is transformed; thus achieving that ephemeral character and that kinetic dimension that give it a characteristic more of an event than that of an object. Thus, in the writing of the edges, the writing vanishes and the event becomes more important, while in traditional writing, the object endures. For this reason, it can be hypothesized that edge writing has the status of an "object-event". \nFor the purposes of this thesis, the focus is on the expression of the form and its communicative functions from the kinetic dimension, which gives it that ephemeral aspect and generates other modes of reading. In this line, it is affirmed that the writing of the edges not only recovers the ephemeral character, typical of orality, but also its illocutionary force, in a more emphatic way than the one brought into play by static writing. This is affirmed because the quality of event is shared with oral discourse, which also takes place in time, affected by the same ephemeral character. \nTime, expressed as duration, movement and transformation, becomes the substance of the production of meaning of the written form -typographic or calligraphic - which is no longer spatial but temporal. The objective is to show how signs mutate to produce meaning from the transformation given by the kinetic dimension itself. \nAt the same time, we will show how the writing of the edges, from its formal expression as an object-event, has other resources and modalities to represent the meanings added to the text by the illocutionary force.
author2 Gorodischer, Horacio F.
author_facet Gorodischer, Horacio F.
Brarda, María Cecilia
format Tesis doctoral
Tesis doctoral
acceptedVersion
author Brarda, María Cecilia
author_sort Brarda, María Cecilia
title Tesis DocToral Escritura de los bordes: expresión de la forma ...
title_short Tesis DocToral Escritura de los bordes: expresión de la forma ...
title_full Tesis DocToral Escritura de los bordes: expresión de la forma ...
title_fullStr Tesis DocToral Escritura de los bordes: expresión de la forma ...
title_full_unstemmed Tesis DocToral Escritura de los bordes: expresión de la forma ...
title_sort tesis doctoral escritura de los bordes: expresión de la forma ...
publisher Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo
publishDate 2023
url http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqtesis&cl=CL1&d=HWA_7568
https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqtesis/index/assoc/HWA_7568.dir/7568.PDF
work_keys_str_mv AT brardamariacecilia tesisdoctoralescrituradelosbordesexpresiondelaforma
AT brardamariacecilia escrituradelosbordesexpresiondelaformaescritacinetica
AT brardamariacecilia writingoftheedgesexpressionofthekineticwrittenform
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spelling I28-R145-HWA_75682024-11-02 Tesis DocToral Escritura de los bordes: expresión de la forma ... Digitality, has made the existence of writings that contradict the traditional conception of writing as a static, perdurable and unalterable object whose capacity to be preserved in individual and collective memory is indestructible, evident. From the flickering lights of cities to the screens of cell phones, countless texts move, transform and disappear. Many avatars of the written text have become ephemeral and kinetic: they are more events than objects. \nThis thesis reflects on the spatiality and temporality of writing and its ways of producing meaning from the formal expression of written signs in their kinetic dimension. More specifically, the object of study is the "writing of the edges", a particular type of writing of ephemeral character and with a kinetic dimension, WHICH that appears in contemporary artworks of different disciplinary fields with analog or digital support, architectural or sculptural, calligraphic or typographic, visual or audiovisual projection or staging. The term writing of the edges -proper of this research- responds, then, to a vast set of works that have alphabetic signs susceptible of being read as protagonist subjects, which incorporate a new variable: time. \nIn the writing of the edges, the status of traditional writing is questioned since, as time is the substance through which it makes sense, what is written has a duration. That is, a time in which it passes, another in which it remains and then disappears or is transformed; thus achieving that ephemeral character and that kinetic dimension that give it a characteristic more of an event than that of an object. Thus, in the writing of the edges, the writing vanishes and the event becomes more important, while in traditional writing, the object endures. For this reason, it can be hypothesized that edge writing has the status of an "object-event". \nFor the purposes of this thesis, the focus is on the expression of the form and its communicative functions from the kinetic dimension, which gives it that ephemeral aspect and generates other modes of reading. In this line, it is affirmed that the writing of the edges not only recovers the ephemeral character, typical of orality, but also its illocutionary force, in a more emphatic way than the one brought into play by static writing. This is affirmed because the quality of event is shared with oral discourse, which also takes place in time, affected by the same ephemeral character. \nTime, expressed as duration, movement and transformation, becomes the substance of the production of meaning of the written form -typographic or calligraphic - which is no longer spatial but temporal. The objective is to show how signs mutate to produce meaning from the transformation given by the kinetic dimension itself. \nAt the same time, we will show how the writing of the edges, from its formal expression as an object-event, has other resources and modalities to represent the meanings added to the text by the illocutionary force. Fil: Brarda, María Cecilia. Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo. Buenos Aires, Argentina Gorodischer, Horacio F. Ledesma, María Brarda, María Cecilia 2023-09-05 La digitalidad evidenció la existencia de escrituras que contradicen la concepción tradicional de la escritura como objeto estático, perdurable e inalterable cuya capacidad de conservarse en la memoria individual y colectiva es indestructible. Desde las luces parpadeantes de las ciudades hasta las pantallas de celulares, innumerables textos se mueven, se transforman y desaparecen. \nMuchos avatares de lo escrito se vuelven efímeros y cinéticos: son más acontecimientos que objetos. Esta tesis reflexiona sobre la espacialidad y temporalidad de la escritura y sus modos de producir significación desde la expresión formal de los signos escritos en su dimensión cinética. Más específicamente, tiene como objeto de estudio la escritura de los bordes, un particular tipo de escritura de carácter efímero y con una dimensión cinética que aparece en obras contemporáneas de distintos campos disciplinares con soporte analógico o digital, de carácter arquitectónico o escultórico, caligráfico o tipográfico, visual o audiovisual, proyección o puesta en escena. El término escritura de los bordes -propio de esta investigación- responde, entonces, a un vasto conjunto de obras que tienen como sujeto protagonista signos alfabéticos susceptibles de ser leídos, que incorporan una variable nueva: el tiempo. \nEn la escritura de los bordes está cuestionado el estatus de la escritura tradicional puesto que, al ser el tiempo la sustancia por la cual cobra sentido, lo escrito tiene una duración. Esto es, un tiempo en el que transcurre, otro en el que permanece y luego desaparece o se transforma; consiguiendo así ese carácter efímero y esa dimensión cinética que le otorgan características más propias de acontecimiento que de objeto. Así, en la escritura de los bordes, lo escrito se desvanece y el acontecimiento cobra más importancia mientras que, en la escritura tradicional, el objeto perdura. Por esta razón, se puede hipotetizar que la escritura de los bordes tiene estatus de un "objeto-acontecimiento". \nA los fines de esta tesis, la mirada está puesta en la expresión de la forma y en sus funciones comunicativas a partir de la dimensión cinética, que le otorga ese aspecto efímero y que genera otros modos de lectura. En esta línea, se afirma que la escritura de los bordes no solo recupera el carácter efímero, propio de la oralidad, sino también su fuerza ilocucionaria, de manera más enfática que la que pone en juego la escritura estática. Se afirma esto porque la cualidad de acontecimiento es compartida con el discurso oral, que también transcurre en el tiempo, afectado por el mismo carácter efímero. \nEl tiempo, expresado como duración, movimiento y transformación, se vuelve la sustancia de producción de sentido de la forma escrita -tipográfica o caligráfica- que ya no es espacial sino temporal. El objetivo es mostrar cómo mutan los signos para producir significación a partir de que se produce la transformación dada por la propia dimensión cinética. Exponiendo, paralelamente, de qué manera la escritura de los bordes, desde su expresión formal como objeto-acontecimiento dispone de otros recursos y modalidades para representar los sentidos que agrega al texto la fuerza ilocucionaria. application/pdf Valdettaro, Sandra Soto, María Araceli Longinotti, Enrique Escritura Tipografía cinética Fuerza ilocucionaria Expresión de la forma Acontecimiento Writing Kinetic typography Illocutionary force Form expression Event spa Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/2.5/ar/ Comunicación visual Diseño gráfico Investigación Materialidad Morfología Semiología Tipografía Doctora de la Universidad de Buenos Aires, Área Diseño Escritura de los bordes : expresión de la forma escrita cinética Writing of the edges : expression of the kinetic written form info:eu-repo/semantics/doctoralThesis info:ar-repo/semantics/tesis doctoral info:eu-repo/semantics/acceptedVersion http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqtesis&cl=CL1&d=HWA_7568 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqtesis/index/assoc/HWA_7568.dir/7568.PDF