7010
Within the framework of the theory of social discourse by Marc Angenot (2010), the research aims to contribute to studies on the political imagination deployed by the ruling party Cambiemos (2015-2019). We understand by political imagination not only the inventory of images that said coalition displ...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Tesis de maestría acceptedVersion |
| Lenguaje: | Español |
| Publicado: |
Facultad de Arquitectura, Diseño y Urbanismo
2022
|
| Materias: | |
| Acceso en línea: | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7010 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7010.dir/7010.PDF |
| Aporte de: |
| id |
I28-R145-HWA_7010 |
|---|---|
| record_format |
dspace |
| spelling |
I28-R145-HWA_70102024-08-23 7010 Within the framework of the theory of social discourse by Marc Angenot (2010), the research aims to contribute to studies on the political imagination deployed by the ruling party Cambiemos (2015-2019). We understand by political imagination not only the inventory of images that said coalition displays in its ways of representing what politics is, but also the mechanisms of interpellation with respect to citizens.\nSpecifically, the thesis studies the communication of the national government through the official accounts of Casa Rosada, in the period between the assumption of Mauricio Macri as president, on December 10, 2015, and the mid-term legislative elections, on December 22, 2015. October 2017. For this, the following social networks are considered: Instagram, Facebook, Twitter and Youtube.\nAs a general conjecture, the work postulates that Cambiemos, as the ruling political party, has synchronously displayed diverse imaginaries that demonstrate a political adaptation to the hypermedia ecosystem of the 21st century. Based on this hypothesis and as a result of the analysis, the thesis presents four dominant argumentative logics in the governmental imaginary of Cambiemos: the proximate Government, the Machine-State, the pastoral Government and the Symbolic Government of the State. The range of these argumentative logics confirms a symbiotic relationship between the political imaginary of Cambiemos and the social imaginary around connective media. Fil: Onofrio, María Paula. Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo. Buenos Aires, Argentina Facultad de Arquitectura, Diseño y Urbanismo Dagatti, Mariano Argentina 2015-2019 Onofrio, María Paula 2022-06-27 En el marco de la teoría del discurso social de Marc Angenot (2010), la investigación se propone contribuir a los estudios sobre la imaginación política desplegada por el partido de gobierno Cambiemos (2015- 2019). Entendemos por imaginación política no solo el inventario de imágenes que dicha coalición despliega en sus modos de representar qué es la política, sino también los mecanismos de interpelación respecto de los ciudadanos.\nEspecíficamente, la tesis estudia la comunicación del gobierno nacional a través de las cuentas oficiales de Casa Rosada, en el periodo entre la asunción de Mauricio Macri como presidente, el 10 de diciembre de 2015, y las elecciones legislativas de medio término, el 22 de octubre de 2017. Para ello, se consideran las siguientes redes sociales: Instagram, Facebook, Twitter y Youtube.\nA modo de conjetura general, el trabajo postula que Cambiemos, como partido político gobernante, ha desplegado sincrónicamente imaginarios diversos que demuestran una adaptación política al ecosistema hipermediático propio del siglo XXI. A partir de esta hipótesis y como resultado del análisis, la tesis presenta cuatro lógicas argumentativas dominantes en el imaginario gubernamental de Cambiemos: el Gobierno próximo, el Estado-Máquina, el Gobierno pastoral y la Simbólica del Estado. El abanico de estas lógicas argumentativas constata una relación simbiótica entre el imaginario político de Cambiemos y el imaginario social en torno a los medios conectivos. application/pdf Vazquez Hutnik, Laura Vanesa Gandolfo, Amadeo Raimondo Anselmino, Natalia spa Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/2.5/ar/ Investigación Diseño gráfico Comunicación Cultura Sociedad Redes sociales Política Partidos políticos Redes sociales, retórica visual y legitimación del gobierno bajo la presidencia de Mauricio Macri : el caso de Casa Rosada (2015- 2017) info:eu-repo/semantics/masterThesis info:ar-repo/semantics/tesis de maestría info:eu-repo/semantics/acceptedVersion http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7010 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7010.dir/7010.PDF |
| institution |
Universidad de Buenos Aires |
| institution_str |
I-28 |
| repository_str |
R-145 |
| collection |
Repositorio Digital de la Universidad de Buenos Aires (UBA) |
| language |
Español |
| orig_language_str_mv |
spa |
| topic |
Investigación Diseño gráfico Comunicación Cultura Sociedad Redes sociales Política Partidos políticos |
| spellingShingle |
Investigación Diseño gráfico Comunicación Cultura Sociedad Redes sociales Política Partidos políticos Onofrio, María Paula 7010 |
| topic_facet |
Investigación Diseño gráfico Comunicación Cultura Sociedad Redes sociales Política Partidos políticos |
| description |
Within the framework of the theory of social discourse by Marc Angenot (2010), the research aims to contribute to studies on the political imagination deployed by the ruling party Cambiemos (2015-2019). We understand by political imagination not only the inventory of images that said coalition displays in its ways of representing what politics is, but also the mechanisms of interpellation with respect to citizens.\nSpecifically, the thesis studies the communication of the national government through the official accounts of Casa Rosada, in the period between the assumption of Mauricio Macri as president, on December 10, 2015, and the mid-term legislative elections, on December 22, 2015. October 2017. For this, the following social networks are considered: Instagram, Facebook, Twitter and Youtube.\nAs a general conjecture, the work postulates that Cambiemos, as the ruling political party, has synchronously displayed diverse imaginaries that demonstrate a political adaptation to the hypermedia ecosystem of the 21st century. Based on this hypothesis and as a result of the analysis, the thesis presents four dominant argumentative logics in the governmental imaginary of Cambiemos: the proximate Government, the Machine-State, the pastoral Government and the Symbolic Government of the State. The range of these argumentative logics confirms a symbiotic relationship between the political imaginary of Cambiemos and the social imaginary around connective media. |
| author2 |
Dagatti, Mariano |
| author_facet |
Dagatti, Mariano Onofrio, María Paula |
| format |
Tesis de maestría Tesis de maestría acceptedVersion |
| author |
Onofrio, María Paula |
| author_sort |
Onofrio, María Paula |
| title |
7010 |
| title_short |
7010 |
| title_full |
7010 |
| title_fullStr |
7010 |
| title_full_unstemmed |
7010 |
| title_sort |
7010 |
| publisher |
Facultad de Arquitectura, Diseño y Urbanismo |
| publishDate |
2022 |
| url |
http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7010 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7010.dir/7010.PDF |
| work_keys_str_mv |
AT onofriomariapaula 7010 AT onofriomariapaula redessocialesretoricavisualylegitimaciondelgobiernobajolapresidenciademauriciomacrielcasodecasarosada20152017 |
| _version_ |
1809320079840509952 |