6882
The following project aims to investigate the state of rhetorical construction around Argentine wine, essentially Malbec as an emblematic grape wine variety, considering the graphic of the bottle labels as an element of observation. To obtain a holistic view of the design, three conceptual lines wil...
Guardado en:
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| Formato: | Tesis de maestría acceptedVersion |
| Lenguaje: | Español |
| Publicado: |
Facultad de Arquitectura, Diseño y Urbanismo
2022
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| Acceso en línea: | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_6882 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_6882.dir/6882.PDF |
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I28-R145-HWA_6882 |
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I28-R145-HWA_68822024-08-23 6882 The following project aims to investigate the state of rhetorical construction around Argentine wine, essentially Malbec as an emblematic grape wine variety, considering the graphic of the bottle labels as an element of observation. To obtain a holistic view of the design, three conceptual lines will be covered on which the research will be drawn. A vision of Design formulated by Richard Buchanan will be proposed to break down the pieces and obtain an exhaustive analysis of each element that makes them up; delving into the concepts of Eliseo Verón's social discourse. The construction of the contents will be formulated around an essential criterion, the identity of Argentine wine, this identity plays a role in the positioning at a fundamental world level, in which it will be attempted to unravel the strategies that constitute it. A socio-cultural approach to the identity concept of Alexander Grimson, Stuart Hall and Paul du Gay will be used. In order to interpret a possible link between discourse and culture in a single unit embodied in our central research element: the discourse of Argentine Malbec wine labels. Both, the criticisms at consumption model of David Le Bretón and Ego exacerbation of Guy Debord will be considered, among others, to specify the interpretation of the functioning of the discourse of the label in the person and its social environment of consumption. Fil: Fernández Kaul, Marisol. Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo. Buenos Aires, Argentina Facultad de Arquitectura, Diseño y Urbanismo Socolovsky, Paula Argentina Fernández Kaul, Marisol 2022-04-05 En el siguiente proyecto se pretende investigar sobre el estado de la construcción retórica en torno al vino argentino, esencialmente al Malbec como cepa emblemática, considerando como elemento de observación la gráfica de las etiquetas montadas en las botellas de vino. Para obtener una mirada holística del diseño, se abarcaran tres ejes conceptuales sobre los que se trazará la investigación. Se propondrá una visión del Diseño formulada por Richard Buchanan para desglosar las piezas y obtener un análisis exhaustivo de cada elemento que las conforman; ahondando en los conceptos del discurso social de Eliseo Verón. La construcción de los contenidos se formularán en torno a un criterio esencial, la identidad del vino argentino, dicha identidad juega un rol en el posicionamiento a nivel mundial fundamental, en el que se pretenderá desentramar las estrategias que lo constituyen. Se apelará a un enfoque socio-cultural del concepto identidad de Alejandro Grimson, Stuart Hall y Paul du Gay. A los efectos de interpretar un posible vínculo entre discurso y cultura en una sola unidad plasmada en nuestro elemento central de investigación: el discurso de las etiquetas de vino Malbec argentino. Se considerarán, entre otros, las críticas al modelo de consumo de David Le Bretón y exacerbación del Yo de Guy Debord para concretar la interpretación del funcionamiento del discurso de la etiqueta en la persona y su entorno social de consumo. application/pdf Fernández, Roberto Knop, Fabiola Rizzo, María Florencia Vino Signo Consumo Discurso Identidad Exposición Wine Sign Consumption Discourse Identity Exhibition spa Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/2.5/ar/ Investigación Comunicación Retórica Comunicación visual Identificación visual Cultura Sociedad Retórica e identidad de etiquetas de vino argentino info:eu-repo/semantics/masterThesis info:ar-repo/semantics/tesis de maestría info:eu-repo/semantics/acceptedVersion http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_6882 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_6882.dir/6882.PDF |
| institution |
Universidad de Buenos Aires |
| institution_str |
I-28 |
| repository_str |
R-145 |
| collection |
Repositorio Digital de la Universidad de Buenos Aires (UBA) |
| language |
Español |
| orig_language_str_mv |
spa |
| topic |
Vino Signo Consumo Discurso Identidad Exposición Wine Sign Consumption Discourse Identity Exhibition Investigación Comunicación Retórica Comunicación visual Identificación visual Cultura Sociedad |
| spellingShingle |
Vino Signo Consumo Discurso Identidad Exposición Wine Sign Consumption Discourse Identity Exhibition Investigación Comunicación Retórica Comunicación visual Identificación visual Cultura Sociedad Fernández Kaul, Marisol 6882 |
| topic_facet |
Vino Signo Consumo Discurso Identidad Exposición Wine Sign Consumption Discourse Identity Exhibition Investigación Comunicación Retórica Comunicación visual Identificación visual Cultura Sociedad |
| description |
The following project aims to investigate the state of rhetorical construction around Argentine wine, essentially Malbec as an emblematic grape wine variety, considering the graphic of the bottle labels as an element of observation. To obtain a holistic view of the design, three conceptual lines will be covered on which the research will be drawn. A vision of Design formulated by Richard Buchanan will be proposed to break down the pieces and obtain an exhaustive analysis of each element that makes them up; delving into the concepts of Eliseo Verón's social discourse. The construction of the contents will be formulated around an essential criterion, the identity of Argentine wine, this identity plays a role in the positioning at a fundamental world level, in which it will be attempted to unravel the strategies that constitute it. A socio-cultural approach to the identity concept of Alexander Grimson, Stuart Hall and Paul du Gay will be used. In order to interpret a possible link between discourse and culture in a single unit embodied in our central research element: the discourse of Argentine Malbec wine labels. Both, the criticisms at consumption model of David Le Bretón and Ego exacerbation of Guy Debord will be considered, among others, to specify the interpretation of the functioning of the discourse of the label in the person and its social environment of consumption. |
| author2 |
Socolovsky, Paula |
| author_facet |
Socolovsky, Paula Fernández Kaul, Marisol |
| format |
Tesis de maestría Tesis de maestría acceptedVersion |
| author |
Fernández Kaul, Marisol |
| author_sort |
Fernández Kaul, Marisol |
| title |
6882 |
| title_short |
6882 |
| title_full |
6882 |
| title_fullStr |
6882 |
| title_full_unstemmed |
6882 |
| title_sort |
6882 |
| publisher |
Facultad de Arquitectura, Diseño y Urbanismo |
| publishDate |
2022 |
| url |
http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_6882 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_6882.dir/6882.PDF |
| work_keys_str_mv |
AT fernandezkaulmarisol 6882 AT fernandezkaulmarisol retoricaeidentidaddeetiquetasdevinoargentino |
| _version_ |
1809320074622795776 |