Analysis of the value chain of Avanza Mobility ADO company

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The value chain is of vital importance for bus companies, since it allows a strategic analysis of their competitive advantages through an internal analysis of the activities that it develops. Thus, the services that it makes available to society, the value received by users and the contribution to m...

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Autores principales: Florido-Benítez, Lázaro, Lora Castillero, Ernesto
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Facultad de Filosofía y Letras, Universidad de Buenos Aires 2022
Materias:
Value chain. Mobility. Innovation. Quality. Digitization.
Cadena de Valor, movilidad, innovación, calidad, digitalización
Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização.
Acceso en línea:http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/9351
http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=transter&d=9351_oai
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Repositorio Digital de la Universidad de Buenos Aires (UBA) de Universidad de Buenos Aires
id I28-R145-9351_oai
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spelling I28-R145-9351_oai2023-08-08 Florido-Benítez, Lázaro Lora Castillero, Ernesto 2022-11-16 The value chain is of vital importance for bus companies, since it allows a strategic analysis of their competitive advantages through an internal analysis of the activities that it develops. Thus, the services that it makes available to society, the value received by users and the contribution to mobility that these companies contribute to the land transport of travelers are studied in depth. The methodology of this study has been a combination of searching for qualitative and quantitative information, with the aim of staging the news of this sector in the province of Malaga. The primary activities related to putting the service on the market and its commercialization, and the support activities, those that support the operation and final service received by the passenger, were analyzed. The main objective is to determine the competitive advantages that Avanza Mobility ADO has over its main competitors. In addition, we have set other specific objectives, such as analyzing the actors in the company's value chain, to reach realistic results and conclusions, and help make better decisions in strategic actions and plans by operators and managers of said transport sector. La cadena de valor es de vital importancia para las empresas de autobuses, puesto que permite realizar un análisis estratégico de sus ventajas competitivas mediante un análisis interno de las actividades que esta desarrolla. Para ello se profundiza en los servicios que pone a disposición de la sociedad, el valor que recibe los usuarios y la aportación a la movilidad que ofrecen estas compañías al transporte terrestre de viajeros. La metodología de este estudio ha sido una combinación de búsqueda de información cualitativa y cuantitativa, con la finalidad de escenificar la actualidad de este sector en la provincia de Málaga. Se analizaron las actividades primarias relacionadas con la puesta del servicio al mercado y la comercialización de éste, y las actividades de apoyo, aquellas que sustentan la operatividad y servicio final que recibe el pasajero. El principal objetivo es determinar las ventajas competitivas con las que cuenta Avanza Mobility ADO frente a sus principales competidores. Además, nos hemos marcado otros objetivos específicos, como analizar los actores de la cadena de valor de la empresa, para alcanzar unos resultados y conclusiones realistas, y ayuden a tomar mejores decisiones en las acciones y planes estratégicos por parte de los operadores y gestores de dicho sector del transporte. application/pdf http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/9351 10.34096/rtt.i26.9351 spa Facultad de Filosofía y Letras, Universidad de Buenos Aires http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/9351/10777 Derechos de autor 2022 Revista Transporte y Territorio Revista Transporte y Territorio; Núm. 26 (2022): Enero-Junio 1852-7175 Value chain. Mobility. Innovation. Quality. Digitization. Cadena de Valor, movilidad, innovación, calidad, digitalización Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização. Analysis of the value chain of Avanza Mobility ADO company Análisis de la cadena de valor de la empresa Avanza Mobility ADO info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=transter&d=9351_oai
institution Universidad de Buenos Aires
institution_str I-28
repository_str R-145
collection Repositorio Digital de la Universidad de Buenos Aires (UBA)
language Español
orig_language_str_mv spa
topic Value chain. Mobility. Innovation. Quality. Digitization.
Cadena de Valor, movilidad, innovación, calidad, digitalización
Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização.
spellingShingle Value chain. Mobility. Innovation. Quality. Digitization.
Cadena de Valor, movilidad, innovación, calidad, digitalización
Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização.
Florido-Benítez, Lázaro
Lora Castillero, Ernesto
Analysis of the value chain of Avanza Mobility ADO company
topic_facet Value chain. Mobility. Innovation. Quality. Digitization.
Cadena de Valor, movilidad, innovación, calidad, digitalización
Cadeia de valor. Mobilidade. Inovação. Qualidade. Digitalização.
description The value chain is of vital importance for bus companies, since it allows a strategic analysis of their competitive advantages through an internal analysis of the activities that it develops. Thus, the services that it makes available to society, the value received by users and the contribution to mobility that these companies contribute to the land transport of travelers are studied in depth. The methodology of this study has been a combination of searching for qualitative and quantitative information, with the aim of staging the news of this sector in the province of Malaga. The primary activities related to putting the service on the market and its commercialization, and the support activities, those that support the operation and final service received by the passenger, were analyzed. The main objective is to determine the competitive advantages that Avanza Mobility ADO has over its main competitors. In addition, we have set other specific objectives, such as analyzing the actors in the company's value chain, to reach realistic results and conclusions, and help make better decisions in strategic actions and plans by operators and managers of said transport sector.
format Artículo
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author Florido-Benítez, Lázaro
Lora Castillero, Ernesto
author_facet Florido-Benítez, Lázaro
Lora Castillero, Ernesto
author_sort Florido-Benítez, Lázaro
title Analysis of the value chain of Avanza Mobility ADO company
title_short Analysis of the value chain of Avanza Mobility ADO company
title_full Analysis of the value chain of Avanza Mobility ADO company
title_fullStr Analysis of the value chain of Avanza Mobility ADO company
title_full_unstemmed Analysis of the value chain of Avanza Mobility ADO company
title_sort analysis of the value chain of avanza mobility ado company
publisher Facultad de Filosofía y Letras, Universidad de Buenos Aires
publishDate 2022
url http://revistascientificas.filo.uba.ar/index.php/rtt/article/view/9351
http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=transter&d=9351_oai
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