Pitfalls of hypervisibility in the digital age
This article proposes a reflection on the search for partners on websites and on Tinder. The research focused on women, between 30 and 45 years old, who seek partners through these means. They all have higher education, live in the city of São Paulo and the vast majority declare themselves as middle...
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| Formato: | Artículo publishedVersion Artículos evaluados por pares |
| Lenguaje: | Español |
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Instituto de Ciencias Antropológicas, Facultad de Filosofía y Letras, UBA
2022
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| Acceso en línea: | https://revistascientificas.filo.uba.ar/index.php/runa/article/view/8195 https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=runa&d=8195_oai |
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I28-R145-8195_oai2025-11-17 Beleli, Iara 2022-01-15 This article proposes a reflection on the search for partners on websites and on Tinder. The research focused on women, between 30 and 45 years old, who seek partners through these means. They all have higher education, live in the city of São Paulo and the vast majority declare themselves as middle class, “white” and heterosexual. The guiding question for this work is whether and how the use of new communication technologies has changed the search for partners, paying particular attention to the filters that make a candidate eligible. Those filters articulate differences of gender, race, location. Add to that the "things" that make up the image - furniture, room size, clothing, etc., so that goods and consumption are strategically intertwined not only to present themselves to the other, but also as a form of recognition. Social. Este artículo propone una reflexión sobre la búsqueda de parejas en sitios web y en Tinder. La investigación se centró en mujeres de entre 30 y 45 años que buscan parejas por estos medios. Todas tienen educación superior, viven en la ciudad de San Pablo, y la gran mayoría se declara como de clase media, “blancas” y heterosexuales. La pregunta orientadora de este trabajo es si, y cómo, la utilización de las nuevas tecnologías de comunicación ha cambiado la búsqueda de parejas, prestando particular atención a los filtros que hacen que un candidato sea elegible. Esos filtros articulan diferencias de género, raza, ubicación. A eso se agregan las "cosas" que componen la imagen –muebles, tamaño de la habitación, ropa, etc.–, de manera que los bienes y el consumo están entrelazados estratégicamente no solo para presentarse al otro, sino también como una forma de reconocimiento social. Este artigo propõe uma reflexão sobre a busca de parceiros em websites e Tinder. A pesquisa concentrou-se nas mulheres entre 30 e 45 anos que procuram parceiros através desses meios de comunicação. Todos têm educação superior, vivem na cidade de São Paulo, e a grande maioria se declara de classe média, "branca" e heterossexual. A questão norteadora deste documento é se e como o uso de novas tecnologias de comunicação mudou a busca por parceiros, dando especial atenção aos filtros que tornam um candidato elegível. Esses filtros articulam as diferenças de gênero, raça, localização. A isso se somam as "coisas" que compõem a imagem - móveis, tamanho do quarto, roupas, etc. - de modo que os bens e o consumo se entrelaçam estrategicamente não só para se apresentarem ao outro, mas também como forma de reconhecimento social. application/pdf text/html https://revistascientificas.filo.uba.ar/index.php/runa/article/view/8195 10.34096/runa.v43i1.8195 spa Instituto de Ciencias Antropológicas, Facultad de Filosofía y Letras, UBA https://revistascientificas.filo.uba.ar/index.php/runa/article/view/8195/9971 https://revistascientificas.filo.uba.ar/index.php/runa/article/view/8195/10038 RUNA, archivo para las ciencias del hombre; Vol. 43 No. 1 (2022): Current Debates on Education and Cultural Diversity in Latin America; 347-361 RUNA, archivo para las ciencias del hombre; Vol. 43 Núm. 1 (2022): Debates actuales en torno a la educación y la diversidad cultural en América Latina; 347-361 RUNA, archivo para las ciencias del hombre; v. 43 n. 1 (2022): Debates atuais sobre educação e diversidade cultural na América Latina; 347-361 1851-9628 0325-1217 Digital Media Gender Differences Consumption Seek partners Mídias Digitales Género Diferencias Consumo Búsqueda de parejas Mídias Digitais Gênero Diferenças Consumo Busca de parceiros Pitfalls of hypervisibility in the digital age Trampas de la hipervisibilidad en la era digital Armadilhas da hipervisibilidade na era digital info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículos evaluados por pares https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=runa&d=8195_oai |
| institution |
Universidad de Buenos Aires |
| institution_str |
I-28 |
| repository_str |
R-145 |
| collection |
Repositorio Digital de la Universidad de Buenos Aires (UBA) |
| language |
Español |
| orig_language_str_mv |
spa |
| topic |
Digital Media Gender Differences Consumption Seek partners Mídias Digitales Género Diferencias Consumo Búsqueda de parejas Mídias Digitais Gênero Diferenças Consumo Busca de parceiros |
| spellingShingle |
Digital Media Gender Differences Consumption Seek partners Mídias Digitales Género Diferencias Consumo Búsqueda de parejas Mídias Digitais Gênero Diferenças Consumo Busca de parceiros Beleli, Iara Pitfalls of hypervisibility in the digital age |
| topic_facet |
Digital Media Gender Differences Consumption Seek partners Mídias Digitales Género Diferencias Consumo Búsqueda de parejas Mídias Digitais Gênero Diferenças Consumo Busca de parceiros |
| description |
This article proposes a reflection on the search for partners on websites and on Tinder. The research focused on women, between 30 and 45 years old, who seek partners through these means. They all have higher education, live in the city of São Paulo and the vast majority declare themselves as middle class, “white” and heterosexual. The guiding question for this work is whether and how the use of new communication technologies has changed the search for partners, paying particular attention to the filters that make a candidate eligible. Those filters articulate differences of gender, race, location. Add to that the "things" that make up the image - furniture, room size, clothing, etc., so that goods and consumption are strategically intertwined not only to present themselves to the other, but also as a form of recognition. Social.
|
| format |
Artículo publishedVersion Artículos evaluados por pares |
| author |
Beleli, Iara |
| author_facet |
Beleli, Iara |
| author_sort |
Beleli, Iara |
| title |
Pitfalls of hypervisibility in the digital age |
| title_short |
Pitfalls of hypervisibility in the digital age |
| title_full |
Pitfalls of hypervisibility in the digital age |
| title_fullStr |
Pitfalls of hypervisibility in the digital age |
| title_full_unstemmed |
Pitfalls of hypervisibility in the digital age |
| title_sort |
pitfalls of hypervisibility in the digital age |
| publisher |
Instituto de Ciencias Antropológicas, Facultad de Filosofía y Letras, UBA |
| publishDate |
2022 |
| url |
https://revistascientificas.filo.uba.ar/index.php/runa/article/view/8195 https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=runa&d=8195_oai |
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AT beleliiara pitfallsofhypervisibilityinthedigitalage AT beleliiara trampasdelahipervisibilidadenlaeradigital AT beleliiara armadilhasdahipervisibilidadenaeradigital |
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