The culture printed in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections (PRIG 2016-2018)

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At the beginning of the 20th century, there were emerged democratizing projects of book access emerging, accompanied by processes of urbanization and schooling that signed and shaped the “future readers”. In the construction of book history, edition and reading in Argentina, a series of researches a...

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Detalles Bibliográficos
Autores principales: Valinoti, Beatriz Cecilia, Parada, Alejandro E.
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad de Buenos Aires, Facultad de Filosofía y Letras 2017
Materias:
Historia de la lectura
Historia de la edición
Cultura impresa
Avisos publicitarios
Argentina
History of reading
History of publishing
Culture printed
Advertisements
Acceso en línea:https://revistascientificas.filo.uba.ar/index.php/ICS/article/view/3880
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=biblioinfo&d=3880_oai
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Repositorio Digital de la Universidad de Buenos Aires (UBA) de Universidad de Buenos Aires
id I28-R145-3880_oai
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spelling I28-R145-3880_oai2025-11-17 Valinoti, Beatriz Cecilia Parada, Alejandro E. 2017-12-05 At the beginning of the 20th century, there were emerged democratizing projects of book access emerging, accompanied by processes of urbanization and schooling that signed and shaped the “future readers”. In the construction of book history, edition and reading in Argentina, a series of researches are bringing new approaches and reflections, which makes it possible to study how, when, why of the uses of the book and the modes of reading, as well as the circumstances and strategies deployed by the editorial activity, the author / publisher relationship, the marketing, the profile of the readers and the practices that allowed the appropriation of the print culture. Taking this as a starting point the project The print culture in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections seeks to inquire about some of the many reasons men and women have read, looking at advertising notices and booklets in book’s marketing. Al inicio del siglo XX, surgieron proyectos democratizadores del acceso al libro, acompañados por procesos de urbanización y escolarización que signaron y modelaron a los “futuros públicos lectores”. En la construcción de la historia del libro, la edición y la lectura en la Argentina, una serie de investigaciones están aportado nuevos enfoques y reflexiones, lo que posibilita estudiar el cómo, el cuándo, los porqué, los usos del libro y los modos de la lectura, así como de las circunstancias y las estrategias desplegadas por la actividad editorial, la relación autor/editor, la comercialización, el perfil de los lectores y las prácticas que permitieron la apropiación de la cultura de lo impreso. Tomando esto como punto de partida el proyecto La cultura impresa en los avisos publicitarios de la prensa gráfica en la Argentina durante el siglo XX. Alcances y proyecciones se propone indagar acerca de algunas de las múltiples razones por las que hombres y mujeres han leído, dirigiendo la mirada a los avisos y folletos publicitarios en la comercialización de libros.  application/pdf text/html https://revistascientificas.filo.uba.ar/index.php/ICS/article/view/3880 10.34096/ics.i37.3880 spa Universidad de Buenos Aires, Facultad de Filosofía y Letras https://revistascientificas.filo.uba.ar/index.php/ICS/article/view/3880/3576 https://revistascientificas.filo.uba.ar/index.php/ICS/article/view/3880/3691 Información, cultura y sociedad; No. 37 (2017): Diciembre; 152-170 Información, cultura y sociedad; Núm. 37 (2017): Diciembre; 152-170 1851-1740 1514-8327 Historia de la lectura Historia de la edición Cultura impresa Avisos publicitarios Argentina History of reading History of publishing Culture printed Advertisements Argentina The culture printed in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections (PRIG 2016-2018) La cultura impresa en los avisos publicitarios de la prensa gráfica en la Argentina durante el siglo XX. Alcances y proyecciones (PRIG 2016-2018) info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=biblioinfo&d=3880_oai
institution Universidad de Buenos Aires
institution_str I-28
repository_str R-145
collection Repositorio Digital de la Universidad de Buenos Aires (UBA)
language Español
orig_language_str_mv spa
topic Historia de la lectura
Historia de la edición
Cultura impresa
Avisos publicitarios
Argentina
History of reading
History of publishing
Culture printed
Advertisements
Argentina
spellingShingle Historia de la lectura
Historia de la edición
Cultura impresa
Avisos publicitarios
Argentina
History of reading
History of publishing
Culture printed
Advertisements
Argentina
Valinoti, Beatriz Cecilia
Parada, Alejandro E.
The culture printed in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections (PRIG 2016-2018)
topic_facet Historia de la lectura
Historia de la edición
Cultura impresa
Avisos publicitarios
Argentina
History of reading
History of publishing
Culture printed
Advertisements
Argentina
description At the beginning of the 20th century, there were emerged democratizing projects of book access emerging, accompanied by processes of urbanization and schooling that signed and shaped the “future readers”. In the construction of book history, edition and reading in Argentina, a series of researches are bringing new approaches and reflections, which makes it possible to study how, when, why of the uses of the book and the modes of reading, as well as the circumstances and strategies deployed by the editorial activity, the author / publisher relationship, the marketing, the profile of the readers and the practices that allowed the appropriation of the print culture. Taking this as a starting point the project The print culture in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections seeks to inquire about some of the many reasons men and women have read, looking at advertising notices and booklets in book’s marketing.
format Artículo
publishedVersion
author Valinoti, Beatriz Cecilia
Parada, Alejandro E.
author_facet Valinoti, Beatriz Cecilia
Parada, Alejandro E.
author_sort Valinoti, Beatriz Cecilia
title The culture printed in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections (PRIG 2016-2018)
title_short The culture printed in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections (PRIG 2016-2018)
title_full The culture printed in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections (PRIG 2016-2018)
title_fullStr The culture printed in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections (PRIG 2016-2018)
title_full_unstemmed The culture printed in advertisements of the printing press in Argentina during the twentieth century. Scopes and projections (PRIG 2016-2018)
title_sort culture printed in advertisements of the printing press in argentina during the twentieth century. scopes and projections (prig 2016-2018)
publisher Universidad de Buenos Aires, Facultad de Filosofía y Letras
publishDate 2017
url https://revistascientificas.filo.uba.ar/index.php/ICS/article/view/3880
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=biblioinfo&d=3880_oai
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