SITUATION OF DIGITAL MARKETING OF THE AUTO PARTS SECTOR IN SEATS OF THE STATE OF TLAXCALA MEXICO

This work addresses the situation of the Digital Marketing of the companies of the seating autoparts sector installed in the state of Tlaxcala that is located in Mexico and also of the importance of the Automotive sector focused on autoparts. The methodology focuses on the application of instruments...

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Autores principales: Luna Ramirez, Alma Angelica, Vargas Matamoros, Kathy Laura, Torres López, Alejandra, Montiel Huerta, Elizabeth
Formato: Artículo publishedVersion Artículo revisado por pares
Lenguaje:Español
Publicado: Instituto de Investigación en Administración, Contabilidad y Métodos Cuantitativos para la Gestión 2019
Materias:
Marketing digital, Autopartes, Asientos
Digital Marketing, Autoparts, Seats
Acceso en línea:https://ojs.economicas.uba.ar/metodosexperimentales/article/view/1813
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=metodosex&d=1813_oai
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Repositorio Digital de la Universidad de Buenos Aires (UBA) de Universidad de Buenos Aires
id I28-R145-1813_oai
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spelling I28-R145-1813_oai2025-02-11 Luna Ramirez, Alma Angelica Vargas Matamoros, Kathy Laura Torres López, Alejandra Montiel Huerta, Elizabeth 2019-12-01 This work addresses the situation of the Digital Marketing of the companies of the seating autoparts sector installed in the state of Tlaxcala that is located in Mexico and also of the importance of the Automotive sector focused on autoparts. The methodology focuses on the application of instruments, an interview with the companies of auto parts of seats and a questionnaire to the shipowners or assemblers taking into account the location of Tlaxcala and its surroundings. Digital marketing would provide value for positioning and publicize the autoparts sector in the heading of Seats. Este trabajo aborda la situación del marketing digital de las empresas del sector autopartes de asientos instaladas en el estado de Tlaxcala que se encuentra ubicada en México y también de la importancia del sector automotriz enfocado a las autopartes. La metodología se enfoca en la aplicación de instrumentos típicos en ciencias sociales, una entrevista a las empresas de autopartes de asientos y un cuestionario a las armadoras o ensambladoras tomando en cuenta la ubicación de Tlaxcala y sus alrededores. El marketing digital aportaría un valor para posicionamiento y dar a conocer el sector de Autopartes en el rubro de Asientos. application/pdf https://ojs.economicas.uba.ar/metodosexperimentales/article/view/1813 spa Instituto de Investigación en Administración, Contabilidad y Métodos Cuantitativos para la Gestión https://ojs.economicas.uba.ar/metodosexperimentales/article/view/1813/2542 Revista de Investigación Interdisciplinaria en Métodos Experimentales; Vol. 1 Núm. 8 (2019): Revista de Investigación Interdisciplinaria en Métodos Experimentales Año 8 Volumen 1 - 2019; 57-75 2314-1123 2314-1115 Marketing digital, Autopartes, Asientos Digital Marketing, Autoparts, Seats SITUATION OF DIGITAL MARKETING OF THE AUTO PARTS SECTOR IN SEATS OF THE STATE OF TLAXCALA MEXICO SITUACION DE MARKETING DIGITAL DEL SECTOR AUTOPARTES EN ASIENTOS DEL ESTADO DE TLAXCALA MÉXICO info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=metodosex&d=1813_oai
institution Universidad de Buenos Aires
institution_str I-28
repository_str R-145
collection Repositorio Digital de la Universidad de Buenos Aires (UBA)
language Español
orig_language_str_mv spa
topic Marketing digital, Autopartes, Asientos
Digital Marketing, Autoparts, Seats
spellingShingle Marketing digital, Autopartes, Asientos
Digital Marketing, Autoparts, Seats
Luna Ramirez, Alma Angelica
Vargas Matamoros, Kathy Laura
Torres López, Alejandra
Montiel Huerta, Elizabeth
SITUATION OF DIGITAL MARKETING OF THE AUTO PARTS SECTOR IN SEATS OF THE STATE OF TLAXCALA MEXICO
topic_facet Marketing digital, Autopartes, Asientos
Digital Marketing, Autoparts, Seats
description This work addresses the situation of the Digital Marketing of the companies of the seating autoparts sector installed in the state of Tlaxcala that is located in Mexico and also of the importance of the Automotive sector focused on autoparts. The methodology focuses on the application of instruments, an interview with the companies of auto parts of seats and a questionnaire to the shipowners or assemblers taking into account the location of Tlaxcala and its surroundings. Digital marketing would provide value for positioning and publicize the autoparts sector in the heading of Seats.
format Artículo
publishedVersion
Artículo revisado por pares
author Luna Ramirez, Alma Angelica
Vargas Matamoros, Kathy Laura
Torres López, Alejandra
Montiel Huerta, Elizabeth
author_facet Luna Ramirez, Alma Angelica
Vargas Matamoros, Kathy Laura
Torres López, Alejandra
Montiel Huerta, Elizabeth
author_sort Luna Ramirez, Alma Angelica
title SITUATION OF DIGITAL MARKETING OF THE AUTO PARTS SECTOR IN SEATS OF THE STATE OF TLAXCALA MEXICO
title_short SITUATION OF DIGITAL MARKETING OF THE AUTO PARTS SECTOR IN SEATS OF THE STATE OF TLAXCALA MEXICO
title_full SITUATION OF DIGITAL MARKETING OF THE AUTO PARTS SECTOR IN SEATS OF THE STATE OF TLAXCALA MEXICO
title_fullStr SITUATION OF DIGITAL MARKETING OF THE AUTO PARTS SECTOR IN SEATS OF THE STATE OF TLAXCALA MEXICO
title_full_unstemmed SITUATION OF DIGITAL MARKETING OF THE AUTO PARTS SECTOR IN SEATS OF THE STATE OF TLAXCALA MEXICO
title_sort situation of digital marketing of the auto parts sector in seats of the state of tlaxcala mexico
publisher Instituto de Investigación en Administración, Contabilidad y Métodos Cuantitativos para la Gestión
publishDate 2019
url https://ojs.economicas.uba.ar/metodosexperimentales/article/view/1813
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=metodosex&d=1813_oai
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