Communication strategies to increase the visibility of the Geography program

This article presents the Communication and Outreach Plan initiated by the Geography Department in the context of the Mandatory Preventive Social Isolation (ASPO) due to the COVID-19 pandemic. The main objective of the plan was to achieve greater visibility for the Geography Program and increase enr...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Gentile, Elvira
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Secretaría de Extensión y Bienestar Estudiantil, Facultad de Filosofía y Letras, Universidad de Buenos Aires 2023
Materias:
promoción de carreras
comunicación pública de la ciencia
orientación
estudiantes universitarios
Instagram
geografía
career promotion
public communication of science
university students
geography
Acceso en línea:https://revistascientificas.filo.uba.ar/index.php/redes/article/view/13964
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=redes&d=13964_oai
Aporte de:
Repositorio Digital de la Universidad de Buenos Aires (UBA) de Universidad de Buenos Aires
id I28-R145-13964_oai
record_format dspace
spelling I28-R145-13964_oai2025-11-17 Gentile, Elvira 2023-06-30 This article presents the Communication and Outreach Plan initiated by the Geography Department in the context of the Mandatory Preventive Social Isolation (ASPO) due to the COVID-19 pandemic. The main objective of the plan was to achieve greater visibility for the Geography Program and increase enrollment, while also strengthening digital communication channels and creating new spaces for interaction with students to foster a sense of belonging and provide guidance. The pillars of the communication plan are described, highlighting the dissemination of content related to the Geography Program and the discipline from the perspective of public science communication. One key strategy was the establishment of an Instagram profile, which complemented existing channels such as the Department’s website and the Facebook page. The article describes the target audience of the Instagram page, and both, internal and external communication. Strategies for generating engaging and relevant content are discussed, as well as interactions with followers and promoting geography through this platform. The article emphasizes the importance of integration and long-term sustainability of communication actions in order to achieve the proposed objectives. Este artículo presenta el Plan Integral de Comunicación y Difusión iniciado por la Carrera de Geografía en el contexto del Aislamiento Social Preventivo y Obligatorio (ASPO) debido a la pandemia por COVID-19. El objetivo principal del plan fue lograr una mayor visibilidad de la carrera y aumentar la matrícula, pero al mismo tiempo, fortalecer los canales de comunicación digitales y crear nuevos espacios de interacción con las y los estudiantes para generar sentimiento de pertenencia y brindarles orientación. Se describen los pilares del plan, destacando la publicación de contenidos relacionados con la carrera y la geografía desde la perspectiva de la comunicación pública de la ciencia. Una de las estrategias clave fue la apertura de una cuenta de Instagram que complementó los canales existentes, como la página web y la de Facebook, y se convirtió en el dispositivo principal para abordar la comunicación interna y externa. Se discuten estrategias para la generación de contenido atractivo y relevante, así como la interacción con la comunidad de seguidores la promoción de la carrera a través de esta plataforma. Se destaca la importancia de la integración y sostenibilidad en el tiempo de las acciones de comunicación para lograr los objetivos propuestos. application/pdf https://revistascientificas.filo.uba.ar/index.php/redes/article/view/13964 10.34096/redes.n10.13964 spa Secretaría de Extensión y Bienestar Estudiantil, Facultad de Filosofía y Letras, Universidad de Buenos Aires https://revistascientificas.filo.uba.ar/index.php/redes/article/view/13964/12391 Redes de Extensión; Vol. 1 No. 10 (2023): Comunicación Pública de la Ciencia; 129-162 Redes de Extensión; Vol. 1 Núm. 10 (2023): Comunicación Pública de la Ciencia; 129-162 2451-7348 promoción de carreras comunicación pública de la ciencia orientación estudiantes universitarios Instagram geografía career promotion public communication of science university students Instagram geography Communication strategies to increase the visibility of the Geography program Estrategias de comunicación para aumentar la visibilidad de la carrera de Geografía info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=redes&d=13964_oai
institution Universidad de Buenos Aires
institution_str I-28
repository_str R-145
collection Repositorio Digital de la Universidad de Buenos Aires (UBA)
language Español
orig_language_str_mv spa
topic promoción de carreras
comunicación pública de la ciencia
orientación
estudiantes universitarios
Instagram
geografía
career promotion
public communication of science
university students
Instagram
geography
spellingShingle promoción de carreras
comunicación pública de la ciencia
orientación
estudiantes universitarios
Instagram
geografía
career promotion
public communication of science
university students
Instagram
geography
Gentile, Elvira
Communication strategies to increase the visibility of the Geography program
topic_facet promoción de carreras
comunicación pública de la ciencia
orientación
estudiantes universitarios
Instagram
geografía
career promotion
public communication of science
university students
Instagram
geography
description This article presents the Communication and Outreach Plan initiated by the Geography Department in the context of the Mandatory Preventive Social Isolation (ASPO) due to the COVID-19 pandemic. The main objective of the plan was to achieve greater visibility for the Geography Program and increase enrollment, while also strengthening digital communication channels and creating new spaces for interaction with students to foster a sense of belonging and provide guidance. The pillars of the communication plan are described, highlighting the dissemination of content related to the Geography Program and the discipline from the perspective of public science communication. One key strategy was the establishment of an Instagram profile, which complemented existing channels such as the Department’s website and the Facebook page. The article describes the target audience of the Instagram page, and both, internal and external communication. Strategies for generating engaging and relevant content are discussed, as well as interactions with followers and promoting geography through this platform. The article emphasizes the importance of integration and long-term sustainability of communication actions in order to achieve the proposed objectives.
format Artículo
publishedVersion
author Gentile, Elvira
author_facet Gentile, Elvira
author_sort Gentile, Elvira
title Communication strategies to increase the visibility of the Geography program
title_short Communication strategies to increase the visibility of the Geography program
title_full Communication strategies to increase the visibility of the Geography program
title_fullStr Communication strategies to increase the visibility of the Geography program
title_full_unstemmed Communication strategies to increase the visibility of the Geography program
title_sort communication strategies to increase the visibility of the geography program
publisher Secretaría de Extensión y Bienestar Estudiantil, Facultad de Filosofía y Letras, Universidad de Buenos Aires
publishDate 2023
url https://revistascientificas.filo.uba.ar/index.php/redes/article/view/13964
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=redes&d=13964_oai
work_keys_str_mv AT gentileelvira communicationstrategiestoincreasethevisibilityofthegeographyprogram
AT gentileelvira estrategiasdecomunicacionparaaumentarlavisibilidaddelacarreradegeografia
_version_ 1851375940656955392

Ejemplares similares