Differences of involvement with products among cohorts: an exploratory study

The objective of this study is to evaluate the levels of high and low involvement with products, based on the concept of cohorts, groups of individuals born at the same time, who pass through similar external events in the passage to adult life and acquire values and preferences th...

Descripción completa

Detalles Bibliográficos
Autores principales: Feitosa, Wilian Ramalho, Lourenço, Carlos Eduardo
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: CIMBAGE - IADCOM - Facultad de Ciencias Económicas - Universidad de Buenos Aires 2018
Materias:
envolvimiento
atributos de producto
cohortes
involvement
product attributes
cohorts
Acceso en línea:https://ojs.economicas.uba.ar/CIMBAGE/article/view/1215
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=cimbage&d=1215_oai
Aporte de:
Repositorio Digital de la Universidad de Buenos Aires (UBA) de Universidad de Buenos Aires
id I28-R145-1215_oai
record_format dspace
spelling I28-R145-1215_oai2025-02-11 Feitosa, Wilian Ramalho Lourenço, Carlos Eduardo 2018-11-21 The objective of this study is to evaluate the levels of high and low involvement with products, based on the concept of cohorts, groups of individuals born at the same time, who pass through similar external events in the passage to adult life and acquire values and preferences that last for life. In the initial exploratory stage, in-depth interviews were conducted to verify the adherence of the concept of involvement among the various cohorts. In the descriptive step, the New Involvement Profile (NIP) scale developed by Jain and Srinivasan (1990) and adapted in Brazil by Fonseca and Rossi (1999) will be used to evaluate levels of involvement with two consumer products (high and low involvement) among the cohorts, using a sample of 290 people. The results are the confirmation of differences in the level of involvement in the same cohort for high and low involvement products and may add greater benefits in identifying clusters of consumers with similar product perceptions. El objetivo de este estudio es evaluar los niveles de alto y bajo envolvimiento con productos, tomando como base el concepto de cohortes, grupos de individuos nacidos en la misma época, que pasan por eventos externos similares en el paso a la vida adulta y adquieren valores y preferencias similares que perduran por toda la vida. En la etapa exploratoria inicial se realizaron entrevistas en profundidad para verificar la adherencia del concepto de envolvimiento entre las diversas cohortes. En la etapa descriptiva se utilizó la escala New Involvement Profile (NIP) desarrollada por Jain y Srinivasan (1990), y adaptada en Brasil por Fonseca y Rossi (1999), para evaluar los niveles de envolvimiento con dos productos de consumo (de alto y bajo entre las cohortes, utilizando una muestra de 290 personas. Los resultados son la confirmación de diferencias del nivel de envolvimiento para productos de alto y bajo envolvimiento, pudiendo agregar mayores beneficios en la identificación de clusters de consumidores con percepciones similares de productos. application/pdf https://ojs.economicas.uba.ar/CIMBAGE/article/view/1215 spa CIMBAGE - IADCOM - Facultad de Ciencias Económicas - Universidad de Buenos Aires https://ojs.economicas.uba.ar/CIMBAGE/article/view/1215/1843 Cuadernos del CIMBAGE; Vol. 2 No. 20 (2018): Cuadernos del CIMBAGE; 39-54 Cuadernos del CIMBAGE; Vol. 2 Núm. 20 (2018): Cuadernos del CIMBAGE; 39-54 1669-1830 1666-5112 envolvimiento atributos de producto cohortes involvement product attributes cohorts Differences of involvement with products among cohorts: an exploratory study Diferencias de envolvimiento con productos entre cohortes: un estudio exploratorio info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=cimbage&d=1215_oai
institution Universidad de Buenos Aires
institution_str I-28
repository_str R-145
collection Repositorio Digital de la Universidad de Buenos Aires (UBA)
language Español
orig_language_str_mv spa
topic envolvimiento
atributos de producto
cohortes
involvement
product attributes
cohorts
spellingShingle envolvimiento
atributos de producto
cohortes
involvement
product attributes
cohorts
Feitosa, Wilian Ramalho
Lourenço, Carlos Eduardo
Differences of involvement with products among cohorts: an exploratory study
topic_facet envolvimiento
atributos de producto
cohortes
involvement
product attributes
cohorts
description The objective of this study is to evaluate the levels of high and low involvement with products, based on the concept of cohorts, groups of individuals born at the same time, who pass through similar external events in the passage to adult life and acquire values and preferences that last for life. In the initial exploratory stage, in-depth interviews were conducted to verify the adherence of the concept of involvement among the various cohorts. In the descriptive step, the New Involvement Profile (NIP) scale developed by Jain and Srinivasan (1990) and adapted in Brazil by Fonseca and Rossi (1999) will be used to evaluate levels of involvement with two consumer products (high and low involvement) among the cohorts, using a sample of 290 people. The results are the confirmation of differences in the level of involvement in the same cohort for high and low involvement products and may add greater benefits in identifying clusters of consumers with similar product perceptions.
format Artículo
publishedVersion
author Feitosa, Wilian Ramalho
Lourenço, Carlos Eduardo
author_facet Feitosa, Wilian Ramalho
Lourenço, Carlos Eduardo
author_sort Feitosa, Wilian Ramalho
title Differences of involvement with products among cohorts: an exploratory study
title_short Differences of involvement with products among cohorts: an exploratory study
title_full Differences of involvement with products among cohorts: an exploratory study
title_fullStr Differences of involvement with products among cohorts: an exploratory study
title_full_unstemmed Differences of involvement with products among cohorts: an exploratory study
title_sort differences of involvement with products among cohorts: an exploratory study
publisher CIMBAGE - IADCOM - Facultad de Ciencias Económicas - Universidad de Buenos Aires
publishDate 2018
url https://ojs.economicas.uba.ar/CIMBAGE/article/view/1215
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=cimbage&d=1215_oai
work_keys_str_mv AT feitosawilianramalho differencesofinvolvementwithproductsamongcohortsanexploratorystudy
AT lourencocarloseduardo differencesofinvolvementwithproductsamongcohortsanexploratorystudy
AT feitosawilianramalho diferenciasdeenvolvimientoconproductosentrecohortesunestudioexploratorio
AT lourencocarloseduardo diferenciasdeenvolvimientoconproductosentrecohortesunestudioexploratorio
_version_ 1825551066842791936

Ejemplares similares