La reconversión del comercio minorista: comercio virtual, precios dinámicos y costos de búsqueda
In this article, the main transformations on the retail business dynamics that e-commerce entails are reviewed. We state that e-commerce is not merely the linear translation of the physical world logics to the virtual environment. Novelty is twofold. On the one hand, firms can more easily put dynami...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Ediciones UNL
2019
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| Acceso en línea: | https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8737 |
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| Sumario: | In this article, the main transformations on the retail business dynamics that e-commerce entails are reviewed. We state that e-commerce is not merely the linear translation of the physical world logics to the virtual environment. Novelty is twofold. On the one hand, firms can more easily put dynamic pricing schemes into practice, with first-degree price discrimination in order to maximize benefits. On the other hand, typical shopping and search costs for consumers are reduced in the digital marketplace. A major corollary is that it is necessary to adapt and combine different models to empirically approach the topic. Variations of shopping-time models with enterprises that discriminate prices (subject to certain restrictions) seem like promising frameworks for a future investigation agenda. |
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