The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.

The aim of this article is to present information about the company Uber in Guadalajara, Jalisco, and its incursion into the Mexican private transport market. The method used is a bibliographic review and data base of the company on the positioning of UBER in the transport market of Guadalajara as a...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Bustamante-Hernández, Carlos S., Vargas-Hernández, José G.
Formato: Artículo revista
Lenguaje:Español
Publicado: Ediciones UNL 2019
Materias:
Uber
Competitive Advantage
Private Transport
Platform
Application
Offer and Demand
Ventaja Competitiva
Transporte Privado
Plataforma
Aplicación
Oferta y Demanda
Acceso en línea:https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361
Aporte de:
Biblioteca Virtual - Publicaciones (UNL) de Universidad Nacional del Litoral
id I26-R133-article-8361
record_format ojs
spelling I26-R133-article-83612021-07-12T11:58:41Z The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal. Ventajas competitivas de Uber sobre su competencia directa en el negocio de transporte privado en Guadalajara, Jal. Bustamante-Hernández, Carlos S. Vargas-Hernández, José G. Uber Competitive Advantage Private Transport Platform Application Offer and Demand Uber Ventaja Competitiva Transporte Privado Plataforma Aplicación Oferta y Demanda The aim of this article is to present information about the company Uber in Guadalajara, Jalisco, and its incursion into the Mexican private transport market. The method used is a bibliographic review and data base of the company on the positioning of UBER in the transport market of Guadalajara as a previous activity to perform a competitive analysis from a strategic and economic point of view. As a result of the analysis, the main factors that have made Uber one of the market leaders in the private transport business are described. Finally, some recommendations as regards the conflicts caused by the company’s entrance into a new market are made.  El objetivo de este artículo es revelar información sobre la empresa Uber en Guadalajara, Jal. y su incursión en el mercado de transporte privado mexicano. El método empleado es una revisión bibliográfica y análisis de bases de datos secundarios de la empresa sobre el posicionamiento de UBER en el mercado de transporte de Guadalajara como actividad previa para realizar un análisis de competencia desde un punto de vista estratégico y económico. En consecuencia, del análisis del presente trabajo, se muestran los factores determinantes que han colocado a Uber como una de las empresas líderes dentro de su área de influencia y se termina con algunas recomendaciones sobre los conflictos que presenta la firma al entrar a un mercado nuevo en localización. Ediciones UNL 2019-05-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361 10.14409/rce.v15i02.8361 Ciencias Económicas; Vol. 2 (15): Ciencias Económicas; 107-116 Ciencias Económicas; Vol. 2 (15): Ciencias Económicas; 107-116 2362-552X 1666-8359 10.14409/rce.v15i02 spa https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361/11808 https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361/11809 Derechos de autor 2019 Carlos S. Bustamante-Hernández, José G. Vargas-Hernández
institution Universidad Nacional del Litoral
institution_str I-26
repository_str R-133
container_title_str Biblioteca Virtual - Publicaciones (UNL)
language Español
format Artículo revista
topic Uber
Competitive Advantage
Private Transport
Platform
Application
Offer and Demand
Uber
Ventaja Competitiva
Transporte Privado
Plataforma
Aplicación
Oferta y Demanda
spellingShingle Uber
Competitive Advantage
Private Transport
Platform
Application
Offer and Demand
Uber
Ventaja Competitiva
Transporte Privado
Plataforma
Aplicación
Oferta y Demanda
Bustamante-Hernández, Carlos S.
Vargas-Hernández, José G.
The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
topic_facet Uber
Competitive Advantage
Private Transport
Platform
Application
Offer and Demand
Uber
Ventaja Competitiva
Transporte Privado
Plataforma
Aplicación
Oferta y Demanda
author Bustamante-Hernández, Carlos S.
Vargas-Hernández, José G.
author_facet Bustamante-Hernández, Carlos S.
Vargas-Hernández, José G.
author_sort Bustamante-Hernández, Carlos S.
title The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_short The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_full The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_fullStr The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_full_unstemmed The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_sort competitive advantages of uber over its direct competition in the private transport business in guadalajara, jal.
description The aim of this article is to present information about the company Uber in Guadalajara, Jalisco, and its incursion into the Mexican private transport market. The method used is a bibliographic review and data base of the company on the positioning of UBER in the transport market of Guadalajara as a previous activity to perform a competitive analysis from a strategic and economic point of view. As a result of the analysis, the main factors that have made Uber one of the market leaders in the private transport business are described. Finally, some recommendations as regards the conflicts caused by the company’s entrance into a new market are made. 
publisher Ediciones UNL
publishDate 2019
url https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361
work_keys_str_mv AT bustamantehernandezcarloss thecompetitiveadvantagesofuberoveritsdirectcompetitionintheprivatetransportbusinessinguadalajarajal
AT vargashernandezjoseg thecompetitiveadvantagesofuberoveritsdirectcompetitionintheprivatetransportbusinessinguadalajarajal
AT bustamantehernandezcarloss ventajascompetitivasdeubersobresucompetenciadirectaenelnegociodetransporteprivadoenguadalajarajal
AT vargashernandezjoseg ventajascompetitivasdeubersobresucompetenciadirectaenelnegociodetransporteprivadoenguadalajarajal
AT bustamantehernandezcarloss competitiveadvantagesofuberoveritsdirectcompetitionintheprivatetransportbusinessinguadalajarajal
AT vargashernandezjoseg competitiveadvantagesofuberoveritsdirectcompetitionintheprivatetransportbusinessinguadalajarajal
first_indexed 2023-07-05T23:04:49Z
last_indexed 2023-07-05T23:04:49Z
_version_ 1770623640551817216

Ejemplares similares