Música popular y medios masivos de comunicación: un análisis acerca de la irrupción de Charly García en la televisión argentina
In 1976, Charly García debuted on argentine television through a report on Channel 9. This happened after Sui Generis' successful farewell concerts at the Luna Park stadium the previous year, which marked a milestone in Argentine rock due to its massive attendance. In the report, Charly García,...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Artículo revista |
| Lenguaje: | Español |
| Publicado: |
Universidad Nacional del Litoral
2024
|
| Materias: | |
| Acceso en línea: | https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/ISM/article/view/13983 |
| Aporte de: |
| Sumario: | In 1976, Charly García debuted on argentine television through a report on Channel 9. This happened after Sui Generis' successful farewell concerts at the Luna Park stadium the previous year, which marked a milestone in Argentine rock due to its massive attendance. In the report, Charly García, then 24 years old, introduced himself as the creator of Sui Generis and took advantage of the occasion to introduce his new musical project, La Máquina de Hacer Pájaros, sharing his ideas and artistic aspirations with the television audience.
This article studies the way Charly García presented himself on television and explores his communicative purpose. It is suggested that, from the beginning of his career, García sought to establish a connection with the mass audience through the media, recognizing television as a key device
In the report, García underlined the communicative nature of his artistic intentions, describing his songs as popular music and expressing his desire to communicate with the public. This article demonstrates that this communication strategy through television was essential in his career and contributed to his recognition as one of the most influential musicians in Argentina. |
|---|