Impact of an awareness campaign on student ecological consciousness: the FAEA-UNCo case

This article addresses the importance of promoting ecological consciousness within the Faculty of Economics and Administration (FAEA) of the National University of Comahue, within the framework of Sustainable Development Goal No. 12: Responsible consumption and production. The main objective was to...

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Detalles Bibliográficos
Autores principales: Diaz, Marianyelis Fabiola, Chejolan, Julieta Antonella, Masi, Ailin Evelyn, Sánchez Chaparro, Ana Gabriela, Campos, Mariam Sofía
Formato: informe de investigación
Publicado: Universidad Nacional del Comahue. Facultad de Lenguas 2025
Materias:
Economía
Acceso en línea:https://bibliotecadelenguas.uncoma.edu.ar/items/show/962
https://bibliotecadelenguas.uncoma.edu.ar/files/original/c497d5e126d53aab2a1f7e087676b73f.pdf
Aporte de:
Lenguas - Biblioteca Digital. Universidad Nacional del Comahue (UNCOMA) de Universidad Nacional del Comahue
id I22-R137-962
record_format dspace
spelling I22-R137-9622025-12-09T14:56:55Z Impact of an awareness campaign on student ecological consciousness: the FAEA-UNCo case Diaz, Marianyelis Fabiola Chejolan, Julieta Antonella Masi, Ailin Evelyn Sánchez Chaparro, Ana Gabriela Campos, Mariam Sofía Economía This article addresses the importance of promoting ecological consciousness within the Faculty of Economics and Administration (FAEA) of the National University of Comahue, within the framework of Sustainable Development Goal No. 12: Responsible consumption and production. The main objective was to analyze the impact of an institutional intervention based on the installation of informational posters and awareness campaigns regarding student environmental behavior. A mixed approach was applied, using quantitative and qualitative techniques, and a non-experimental, cross-sectional, and descriptive design. The sample, defined by convenience, included 60 students who responded to digital surveys before and after the campaign. The intervention consisted of posters placed in common areas and publications on an Instagram account. The results showed significant improvements in three dimensions: greater understanding of the concept of responsible consumption, critical evaluation of the impact of plastics, and an increase in sustainable practices such as recycling. The qualitative analysis revealed that visual stimuli generated reflection among students. The discussion links these findings with previous studies on nudges and institutional campaigns, highlighting the effectiveness of simple and accessible strategies. It is concluded that brief and participatory interventions can generate significant changes in university environmental consciousness and strengthen institutional social responsibility. Universidad Nacional del Comahue. Facultad de Lenguas 2025 informe de investigación <a href="https://bibliotecadelenguas.uncoma.edu.ar/items/show/962">https://bibliotecadelenguas.uncoma.edu.ar/items/show/962</a> https://bibliotecadelenguas.uncoma.edu.ar/items/show/962 https://bibliotecadelenguas.uncoma.edu.ar/files/original/c497d5e126d53aab2a1f7e087676b73f.pdf Durante el año 2025, la Cátedra de Inglés de la Facultad de Economía, a cargo de la profesora María Belén Martínez del Departamento de Idiomas con Propósitos Específicos, desarrolló un trabajo basado en proyectos. A lo largo del cursado, los estudiantes llevaron adelante proyectos de investigación–servicio en los que articularon sus saberes de inglés con los contenidos propios de sus carreras y con la resolución de problemáticas reales de la comunidad. El proceso incluyó la lectura y el análisis de textos académicos en inglés para la elaboración del marco teórico, la selección de un problema relevante, el diseño e implementación de una metodología de investigación, y la comparación de resultados con los aportes de autores especializados. Cada proyecto culminó con la redacción de un informe final en formato de paper, presentado en español e inglés, siguiendo una plantilla estandarizada. Los autores
institution Universidad Nacional del Comahue
institution_str I-22
repository_str R-137
collection Lenguas - Biblioteca Digital. Universidad Nacional del Comahue (UNCOMA)
topic Economía
spellingShingle Economía
Diaz, Marianyelis Fabiola
Chejolan, Julieta Antonella
Masi, Ailin Evelyn
Sánchez Chaparro, Ana Gabriela
Campos, Mariam Sofía
Impact of an awareness campaign on student ecological consciousness: the FAEA-UNCo case
topic_facet Economía
description This article addresses the importance of promoting ecological consciousness within the Faculty of Economics and Administration (FAEA) of the National University of Comahue, within the framework of Sustainable Development Goal No. 12: Responsible consumption and production. The main objective was to analyze the impact of an institutional intervention based on the installation of informational posters and awareness campaigns regarding student environmental behavior. A mixed approach was applied, using quantitative and qualitative techniques, and a non-experimental, cross-sectional, and descriptive design. The sample, defined by convenience, included 60 students who responded to digital surveys before and after the campaign. The intervention consisted of posters placed in common areas and publications on an Instagram account. The results showed significant improvements in three dimensions: greater understanding of the concept of responsible consumption, critical evaluation of the impact of plastics, and an increase in sustainable practices such as recycling. The qualitative analysis revealed that visual stimuli generated reflection among students. The discussion links these findings with previous studies on nudges and institutional campaigns, highlighting the effectiveness of simple and accessible strategies. It is concluded that brief and participatory interventions can generate significant changes in university environmental consciousness and strengthen institutional social responsibility.
format informe de investigación
author Diaz, Marianyelis Fabiola
Chejolan, Julieta Antonella
Masi, Ailin Evelyn
Sánchez Chaparro, Ana Gabriela
Campos, Mariam Sofía
author_facet Diaz, Marianyelis Fabiola
Chejolan, Julieta Antonella
Masi, Ailin Evelyn
Sánchez Chaparro, Ana Gabriela
Campos, Mariam Sofía
author_sort Diaz, Marianyelis Fabiola
title Impact of an awareness campaign on student ecological consciousness: the FAEA-UNCo case
title_short Impact of an awareness campaign on student ecological consciousness: the FAEA-UNCo case
title_full Impact of an awareness campaign on student ecological consciousness: the FAEA-UNCo case
title_fullStr Impact of an awareness campaign on student ecological consciousness: the FAEA-UNCo case
title_full_unstemmed Impact of an awareness campaign on student ecological consciousness: the FAEA-UNCo case
title_sort impact of an awareness campaign on student ecological consciousness: the faea-unco case
publisher Universidad Nacional del Comahue. Facultad de Lenguas
publishDate 2025
url https://bibliotecadelenguas.uncoma.edu.ar/items/show/962
https://bibliotecadelenguas.uncoma.edu.ar/files/original/c497d5e126d53aab2a1f7e087676b73f.pdf
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AT masiailinevelyn impactofanawarenesscampaignonstudentecologicalconsciousnessthefaeauncocase
AT sanchezchaparroanagabriela impactofanawarenesscampaignonstudentecologicalconsciousnessthefaeauncocase
AT camposmariamsofia impactofanawarenesscampaignonstudentecologicalconsciousnessthefaeauncocase
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