Instrumentos de <i>Endomarketing</i> na Melhoria de Processos de Software: um estudo sobre a indústria brasileira

The software companies are increasingly qualifying and adapting the technical quality referrals as models and standards, due to strong competition and market demands. In software process improvement, organizations must pay attention to influential aspects such as the human factor, because it may be...

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Detalles Bibliográficos
Autores principales: Araújo, Diogo Pinheiro de, Porto, Josiane Brietzke
Formato: Objeto de conferencia
Lenguaje:Portugués
Publicado: 2014
Materias:
Ciencias Informáticas
endomarketing
melhoria de processos de software
fator humano
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/41753
http://43jaiio.sadio.org.ar/proceedings/ASSE/02-07-936-2577-2-DR.pdf
Aporte de:
SEDICI (UNLP) de Universidad Nacional de La Plata
id I19-R120-10915-41753
record_format dspace
institution Universidad Nacional de La Plata
institution_str I-19
repository_str R-120
collection SEDICI (UNLP)
language Portugués
topic Ciencias Informáticas
endomarketing
melhoria de processos de software
fator humano
spellingShingle Ciencias Informáticas
endomarketing
melhoria de processos de software
fator humano
Araújo, Diogo Pinheiro de
Porto, Josiane Brietzke
Instrumentos de <i>Endomarketing</i> na Melhoria de Processos de Software: um estudo sobre a indústria brasileira
topic_facet Ciencias Informáticas
endomarketing
melhoria de processos de software
fator humano
description The software companies are increasingly qualifying and adapting the technical quality referrals as models and standards, due to strong competition and market demands. In software process improvement, organizations must pay attention to influential aspects such as the human factor, because it may be decisive in the success of these initiatives and which are not always taken into consideration. The objective of this study was to analyze the main Endomarketing actions presented and considered important in software process improvement, according to the perception of experts in the Brasilian context. The results show a possible way to treat the influence of the human fator in this area and show that the presence of Endomarketing actions is below what it should, compared to its importance, in the opinion of the respondents of this survey.
format Objeto de conferencia
Objeto de conferencia
author Araújo, Diogo Pinheiro de
Porto, Josiane Brietzke
author_facet Araújo, Diogo Pinheiro de
Porto, Josiane Brietzke
author_sort Araújo, Diogo Pinheiro de
title Instrumentos de <i>Endomarketing</i> na Melhoria de Processos de Software: um estudo sobre a indústria brasileira
title_short Instrumentos de <i>Endomarketing</i> na Melhoria de Processos de Software: um estudo sobre a indústria brasileira
title_full Instrumentos de <i>Endomarketing</i> na Melhoria de Processos de Software: um estudo sobre a indústria brasileira
title_fullStr Instrumentos de <i>Endomarketing</i> na Melhoria de Processos de Software: um estudo sobre a indústria brasileira
title_full_unstemmed Instrumentos de <i>Endomarketing</i> na Melhoria de Processos de Software: um estudo sobre a indústria brasileira
title_sort instrumentos de <i>endomarketing</i> na melhoria de processos de software: um estudo sobre a indústria brasileira
publishDate 2014
url http://sedici.unlp.edu.ar/handle/10915/41753
http://43jaiio.sadio.org.ar/proceedings/ASSE/02-07-936-2577-2-DR.pdf
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