A successful case of collaboration between a company and research institutes for intelligent recommendation of items on an online retail portal
This article describes the joint experience carried out to develop a prototype of an intelligent assistant aiming at bringing together sellers and buyers in an online sales portal. Originally, the project sought to carry out an intelligent characterization of users with their short-term preferences...
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| Formato: | Articulo |
| Lenguaje: | Español |
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2023
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| Acceso en línea: | http://sedici.unlp.edu.ar/handle/10915/157864 |
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I19-R120-10915-1578642023-09-21T04:02:45Z http://sedici.unlp.edu.ar/handle/10915/157864 A successful case of collaboration between a company and research institutes for intelligent recommendation of items on an online retail portal Un caso de éxito en la colaboración entre empresa e institutos de investigación para la recomendación inteligente de anuncios en un portal de venta online Vallejos, Sebastián Berdun, Luis S. Armentano, Marcelo G. Schiaffino, Silvia González Císaro, Sandra Nigro, Oscar Cuesta, Ignacio Balduzzi, Leonardo 2023-06 2023-09-20T13:24:46Z es Ciencias Informáticas asistente inteligente portal de ventas online intelligent assistant online sales portal This article describes the joint experience carried out to develop a prototype of an intelligent assistant aiming at bringing together sellers and buyers in an online sales portal. Originally, the project sought to carry out an intelligent characterization of users with their short-term preferences and their geospatial features. The project aimed to provide intelligent alerts about items potentially interesting to users, always considering that it is crucial that the information is acquired in a non-intrusive and intelligent way. With the synergy achieved between the parties from the joint development of activities, many windows of opportunity arose with the knowledge of the portal analysis by the researchers and with the knowledge of Artificial Intelligence techniques by the company. During the joint work, the different objectives were adapted in order to cover the effective needs of the company, achieving successful collaboration between the parties. En el siguiente artículo se describe la experiencia conjunta realizada para el desarrollo de un prototipo de asistente inteligente que acercará a vendedores y compradores en un portal de ventas online. Originalmente el proyecto buscaba realizar una caracterización inteligente del usuario con sus preferencias a corto plazo y las características geoespaciales que lo definan. El proyecto buscó brindar alertas inteligentes sobre artículos de potencial interés para los usuarios, siempre considerando que es crucial que la información sea adquirida de una forma no intrusiva e inteligente. Con la sinergia alcanzada entre las partes a partir del desarrollo conjunto de actividades, se fueron apreciando muchas ventanas de oportunidades que surgieron con el conocimiento del análisis del portal por parte de los investigadores, y con el conocimiento de las técnicas de Inteligencia Artificial por parte de la empresa. Durante el trabajo realizado en conjunto se fueron adaptando los distintos objetivos a fin de poder abarcar las necesidades efectivas de la empresa, logrando una colaboración exitosa entre las partes. Sociedad Argentina de Informática e Investigación Operativa Articulo Articulo http://creativecommons.org/licenses/by-nc/4.0/ Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) application/pdf 96-118 |
| institution |
Universidad Nacional de La Plata |
| institution_str |
I-19 |
| repository_str |
R-120 |
| collection |
SEDICI (UNLP) |
| language |
Español |
| topic |
Ciencias Informáticas asistente inteligente portal de ventas online intelligent assistant online sales portal |
| spellingShingle |
Ciencias Informáticas asistente inteligente portal de ventas online intelligent assistant online sales portal Vallejos, Sebastián Berdun, Luis S. Armentano, Marcelo G. Schiaffino, Silvia González Císaro, Sandra Nigro, Oscar Cuesta, Ignacio Balduzzi, Leonardo A successful case of collaboration between a company and research institutes for intelligent recommendation of items on an online retail portal |
| topic_facet |
Ciencias Informáticas asistente inteligente portal de ventas online intelligent assistant online sales portal |
| description |
This article describes the joint experience carried out to develop a prototype of an intelligent assistant aiming at bringing together sellers and buyers in an online sales portal. Originally, the project sought to carry out an intelligent characterization of users with their short-term preferences and their geospatial features. The project aimed to provide intelligent alerts about items potentially interesting to users, always considering that it is crucial that the information is acquired in a non-intrusive and intelligent way. With the synergy achieved between the parties from the joint development of activities, many windows of opportunity arose with the knowledge of the portal analysis by the researchers and with the knowledge of Artificial Intelligence techniques by the company.
During the joint work, the different objectives were adapted in order to cover the effective needs of the company, achieving successful collaboration between the parties. |
| format |
Articulo Articulo |
| author |
Vallejos, Sebastián Berdun, Luis S. Armentano, Marcelo G. Schiaffino, Silvia González Císaro, Sandra Nigro, Oscar Cuesta, Ignacio Balduzzi, Leonardo |
| author_facet |
Vallejos, Sebastián Berdun, Luis S. Armentano, Marcelo G. Schiaffino, Silvia González Císaro, Sandra Nigro, Oscar Cuesta, Ignacio Balduzzi, Leonardo |
| author_sort |
Vallejos, Sebastián |
| title |
A successful case of collaboration between a company and research institutes for intelligent recommendation of items on an online retail portal |
| title_short |
A successful case of collaboration between a company and research institutes for intelligent recommendation of items on an online retail portal |
| title_full |
A successful case of collaboration between a company and research institutes for intelligent recommendation of items on an online retail portal |
| title_fullStr |
A successful case of collaboration between a company and research institutes for intelligent recommendation of items on an online retail portal |
| title_full_unstemmed |
A successful case of collaboration between a company and research institutes for intelligent recommendation of items on an online retail portal |
| title_sort |
successful case of collaboration between a company and research institutes for intelligent recommendation of items on an online retail portal |
| publishDate |
2023 |
| url |
http://sedici.unlp.edu.ar/handle/10915/157864 |
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