Seamless Personalization of E-commerce Applications

In this paper we present an original approach for personalizing complex Web applications, in particular e-commerce applications. This approach is based on a clear separation of concerns, namely: base application functionality, user profile management, and personalization rules, and supports seamless...

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Detalles Bibliográficos
Autores principales: Cappi, Juan Manuel, Rossi, Gustavo Héctor, Fortier, Andrés, Schwabe, Daniel
Formato: Objeto de conferencia
Lenguaje:Inglés
Publicado: 2001
Materias:
Informática
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/143188
Aporte de:
SEDICI (UNLP) de Universidad Nacional de La Plata
id I19-R120-10915-143188
record_format dspace
institution Universidad Nacional de La Plata
institution_str I-19
repository_str R-120
collection SEDICI (UNLP)
language Inglés
topic Informática
spellingShingle Informática
Cappi, Juan Manuel
Rossi, Gustavo Héctor
Fortier, Andrés
Schwabe, Daniel
Seamless Personalization of E-commerce Applications
topic_facet Informática
description In this paper we present an original approach for personalizing complex Web applications, in particular e-commerce applications. This approach is based on a clear separation of concerns, namely: base application functionality, user profile management, and personalization rules, and supports seamless addition of personalization features (such as recommendations, special offers, individual interfaces, etc). We first explain our view of e-commerce applications as views on application models, and briefly explain why personalization functionality should be dealt by separating concerns. We next introduce a simple example and focus on different personalization patterns, emphasizing on behavior personalization. We show which design structures are the most appropriated for obtaining seamless extensions to existing software. We finally discuss some further aspects in building customized e-commerce software.
format Objeto de conferencia
Objeto de conferencia
author Cappi, Juan Manuel
Rossi, Gustavo Héctor
Fortier, Andrés
Schwabe, Daniel
author_facet Cappi, Juan Manuel
Rossi, Gustavo Héctor
Fortier, Andrés
Schwabe, Daniel
author_sort Cappi, Juan Manuel
title Seamless Personalization of E-commerce Applications
title_short Seamless Personalization of E-commerce Applications
title_full Seamless Personalization of E-commerce Applications
title_fullStr Seamless Personalization of E-commerce Applications
title_full_unstemmed Seamless Personalization of E-commerce Applications
title_sort seamless personalization of e-commerce applications
publishDate 2001
url http://sedici.unlp.edu.ar/handle/10915/143188
work_keys_str_mv AT cappijuanmanuel seamlesspersonalizationofecommerceapplications
AT rossigustavohector seamlesspersonalizationofecommerceapplications
AT fortierandres seamlesspersonalizationofecommerceapplications
AT schwabedaniel seamlesspersonalizationofecommerceapplications
bdutipo_str Repositorios
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