An analysis on how can AI empower the senior population in their access to banking services

This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly ban...

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Autores principales: Alfaro Peral, Yolanda, Concepción, Eugenio, López-Samaniego, Izaskun, Zarza, Gonzalo
Formato: Objeto de conferencia
Lenguaje:Inglés
Publicado: 2022
Materias:
Ciencias Informáticas
Elderly People
Digital Solutions
Business Model
Social Responsibility
Artificial Intelligence.
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/140655
Aporte de:
SEDICI (UNLP) de Universidad Nacional de La Plata
id I19-R120-10915-140655
record_format dspace
institution Universidad Nacional de La Plata
institution_str I-19
repository_str R-120
collection SEDICI (UNLP)
language Inglés
topic Ciencias Informáticas
Elderly People
Digital Solutions
Business Model
Social Responsibility
Artificial Intelligence.
spellingShingle Ciencias Informáticas
Elderly People
Digital Solutions
Business Model
Social Responsibility
Artificial Intelligence.
Alfaro Peral, Yolanda
Concepción, Eugenio
López-Samaniego, Izaskun
Zarza, Gonzalo
An analysis on how can AI empower the senior population in their access to banking services
topic_facet Ciencias Informáticas
Elderly People
Digital Solutions
Business Model
Social Responsibility
Artificial Intelligence.
description This article addresses the banking interaction needs of the senior population, devoting special attention to the unique needs of this age demographic delineated by the natural cognitive decline caused by ageing. Despite being a compelling business audience, the financial sector, and particularly banking institutions, have significantly underestimated the importance of designing a customer experience that is better adapted to the needs of senior users. A compelling yet achievable solution to this problem is the adoption of AI-based technologies, such as dynamic user interfaces, biometric authentication methods, automatic recommendations, and experience-based APIs. The curated adoption of these tools will enable banks to better serve this increasingly growing population by creating seamless and respectful experiences for their senior customers and, above all, will provide them greater autonomy.
format Objeto de conferencia
Objeto de conferencia
author Alfaro Peral, Yolanda
Concepción, Eugenio
López-Samaniego, Izaskun
Zarza, Gonzalo
author_facet Alfaro Peral, Yolanda
Concepción, Eugenio
López-Samaniego, Izaskun
Zarza, Gonzalo
author_sort Alfaro Peral, Yolanda
title An analysis on how can AI empower the senior population in their access to banking services
title_short An analysis on how can AI empower the senior population in their access to banking services
title_full An analysis on how can AI empower the senior population in their access to banking services
title_fullStr An analysis on how can AI empower the senior population in their access to banking services
title_full_unstemmed An analysis on how can AI empower the senior population in their access to banking services
title_sort analysis on how can ai empower the senior population in their access to banking services
publishDate 2022
url http://sedici.unlp.edu.ar/handle/10915/140655
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