Supporting multi-criteria decision-making across websites: the Logikós approach
Online customers frequently conduct activities that involve multi-criteria decision-making. They analyze and compare alternatives considering a set of shared characteristics. Websites present the information of products without special support for these activities. Moreover, the products of interest...
| Autores principales: | , , , |
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| Formato: | Articulo |
| Lenguaje: | Inglés |
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2021
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| Acceso en línea: | http://sedici.unlp.edu.ar/handle/10915/138271 |
| Aporte de: |
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I19-R120-10915-138271 |
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| record_format |
dspace |
| institution |
Universidad Nacional de La Plata |
| institution_str |
I-19 |
| repository_str |
R-120 |
| collection |
SEDICI (UNLP) |
| language |
Inglés |
| topic |
Ciencias Informáticas Multi-criteria decision support Analytic hierarchy process E-commerce Web augmentation |
| spellingShingle |
Ciencias Informáticas Multi-criteria decision support Analytic hierarchy process E-commerce Web augmentation Fernández, Alejandro Zaraté, Pascale Gardey, Juan Cruz Bosetti, Gabriela Alejandra Supporting multi-criteria decision-making across websites: the Logikós approach |
| topic_facet |
Ciencias Informáticas Multi-criteria decision support Analytic hierarchy process E-commerce Web augmentation |
| description |
Online customers frequently conduct activities that involve multi-criteria decision-making. They analyze and compare alternatives considering a set of shared characteristics. Websites present the information of products without special support for these activities. Moreover, the products of interest for the customer are frequently scattered across various shops, with no support to collect and compare them in a consistent and customized manner. We argue that multi-criteria decision-making methods (such as Analytic Hierarchy Process) can be effectively offered to online customers. In this article, we present an approach and supporting tools to enable multi-criteria decision-making on any website and across websites. They are based on web-augmentation to extract information items from websites, and the Analytic Hierarchy Process (AHP) to model multi-criteria decisions. The approach and tools were experimentally evaluated with end-users in two different countries. An illustrative scenario provides insight into the application of the approach and the role of the supporting tools. Evaluation showed that users appreciate creating AHP models specific to their needs, and trust the decisions they make using these models. Participants were reluctant to trust reusable decision profiles (i.e., AHP models created by other users). The numerous pairwise comparisons required by AHP in the presence of multiple criteria and alternatives, was reported as a drawback. However, participants indicated that the proposed smart-ranking functionality represented a good mechanism to cope with it. |
| format |
Articulo Articulo |
| author |
Fernández, Alejandro Zaraté, Pascale Gardey, Juan Cruz Bosetti, Gabriela Alejandra |
| author_facet |
Fernández, Alejandro Zaraté, Pascale Gardey, Juan Cruz Bosetti, Gabriela Alejandra |
| author_sort |
Fernández, Alejandro |
| title |
Supporting multi-criteria decision-making across websites: the Logikós approach |
| title_short |
Supporting multi-criteria decision-making across websites: the Logikós approach |
| title_full |
Supporting multi-criteria decision-making across websites: the Logikós approach |
| title_fullStr |
Supporting multi-criteria decision-making across websites: the Logikós approach |
| title_full_unstemmed |
Supporting multi-criteria decision-making across websites: the Logikós approach |
| title_sort |
supporting multi-criteria decision-making across websites: the logikós approach |
| publishDate |
2021 |
| url |
http://sedici.unlp.edu.ar/handle/10915/138271 |
| work_keys_str_mv |
AT fernandezalejandro supportingmulticriteriadecisionmakingacrosswebsitesthelogikosapproach AT zaratepascale supportingmulticriteriadecisionmakingacrosswebsitesthelogikosapproach AT gardeyjuancruz supportingmulticriteriadecisionmakingacrosswebsitesthelogikosapproach AT bosettigabrielaalejandra supportingmulticriteriadecisionmakingacrosswebsitesthelogikosapproach |
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Repositorios |
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1764820457011281921 |