'Vivir con lo nuestro': Publicidad y política en la Argentina de los años 1930

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The crisis of 1930 profoundly altered the conditions of apparent prosperity that had characterized  the period in Argentina following World War I. When the central countries withdrew into themselves, Argentina had to turn to its own domestic  market, thereby reinforcing import substitution and inten...

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Detalles Bibliográficos
Autores principales: Girbal de Blacha, Noemí María, Ospital, María Silvia
Formato: Articulo
Lenguaje:Español
Publicado: 2005
Materias:
Periodismo
Humanidades
Publicidad
Argentina
Política
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/128284
Aporte de:
SEDICI (UNLP) de Universidad Nacional de La Plata
id I19-R120-10915-128284
record_format dspace
institution Universidad Nacional de La Plata
institution_str I-19
repository_str R-120
collection SEDICI (UNLP)
language Español
topic Periodismo
Humanidades
Publicidad
Argentina
Política
spellingShingle Periodismo
Humanidades
Publicidad
Argentina
Política
Girbal de Blacha, Noemí María
Ospital, María Silvia
'Vivir con lo nuestro': Publicidad y política en la Argentina de los años 1930
topic_facet Periodismo
Humanidades
Publicidad
Argentina
Política
description The crisis of 1930 profoundly altered the conditions of apparent prosperity that had characterized  the period in Argentina following World War I. When the central countries withdrew into themselves, Argentina had to turn to its own domestic  market, thereby reinforcing import substitution and intensifying interventionist policies. In this process, publicity became a strategic recourse for  Argentine manufacturing companies and the State, and they used it for political, economic and  ideological reasons. Earlier, propaganda had been used to stimulate the use of goods associated with technological progress; in the cycle studied here, propaganda was utilized to increase the consumption of national goods. The aim of this article is to analyse some of the strategies adopted by entrepreneurs and the State in order to overcome the effects and the changes resulting from the crisis, whereby habits of consumption were modified in favour of domestically produced goods. The way in which this publicity was used, the techniques that were applied, the methods used to select key allocations and the emphasis placed on merchandise and the means of distribution are the pivotal points upon which this historical study of propaganda in the 1930s has been constructed, particularly in relation to agro-industrial activities and as a renewed way of doing politics.
format Articulo
Articulo
author Girbal de Blacha, Noemí María
Ospital, María Silvia
author_facet Girbal de Blacha, Noemí María
Ospital, María Silvia
author_sort Girbal de Blacha, Noemí María
title 'Vivir con lo nuestro': Publicidad y política en la Argentina de los años 1930
title_short 'Vivir con lo nuestro': Publicidad y política en la Argentina de los años 1930
title_full 'Vivir con lo nuestro': Publicidad y política en la Argentina de los años 1930
title_fullStr 'Vivir con lo nuestro': Publicidad y política en la Argentina de los años 1930
title_full_unstemmed 'Vivir con lo nuestro': Publicidad y política en la Argentina de los años 1930
title_sort 'vivir con lo nuestro': publicidad y política en la argentina de los años 1930
publishDate 2005
url http://sedici.unlp.edu.ar/handle/10915/128284
work_keys_str_mv AT girbaldeblachanoemimaria vivirconlonuestropublicidadypoliticaenlaargentinadelosanos1930
AT ospitalmariasilvia vivirconlonuestropublicidadypoliticaenlaargentinadelosanos1930
bdutipo_str Repositorios
_version_ 1764820452241309696

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