Analysis of Super Notícia popular newspaper through a critical and multimodal perspective

This article aims to analyse, through the Critical Discourse Analysis and a Multimodal perspective, two front-pages of Super Notícia, a popular newspaper, to identify the relationship between the linguistic and image choices and the ideologies, hegemonies and persuasion strategies used by the newspa...

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Autor principal: Soares, Leonardo Antonio
Formato: Artículo publishedVersion
Lenguaje:Portugués
Inglés
Publicado: ALFA: Revista de Linguística 2017
Materias:
Acceso en línea:https://periodicos.fclar.unesp.br/alfa/article/view/9497
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-048&d=article9497oai
Aporte de:
id I16-R122-article9497oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Portugués
Inglés
topic Newspaper; Persuasion; Popular; Critical analysis; Multimodality;
Jornal; Persuasão; Popular; Análise Crítica; Multimodalidade;
spellingShingle Newspaper; Persuasion; Popular; Critical analysis; Multimodality;
Jornal; Persuasão; Popular; Análise Crítica; Multimodalidade;
Soares, Leonardo Antonio
Analysis of Super Notícia popular newspaper through a critical and multimodal perspective
topic_facet Newspaper; Persuasion; Popular; Critical analysis; Multimodality;
Jornal; Persuasão; Popular; Análise Crítica; Multimodalidade;
description This article aims to analyse, through the Critical Discourse Analysis and a Multimodal perspective, two front-pages of Super Notícia, a popular newspaper, to identify the relationship between the linguistic and image choices and the ideologies, hegemonies and persuasion strategies used by the newspaper’s producers in search for interaction and acceptance of the product by the target audience. The analysis is based on linguistic aspects, passing through the image aspects until it reaches the explicit or implicit ideologies contained in the newspaper's front-page speech. "Critical Analysis" implies showing implicit connections and causes, since the relations between the discursive, social and cultural choices are not always transparent. The results show that, through discursive strategies, such as democratization and  technologization, the newspaper seeks to persuade its audience and sell the product. Moreover, the images are used to the maintenance of practices and ideologies concerning gender, hegemony preservation and maintenance of some stereotypes.
format Artículo
publishedVersion
Artículo
publishedVersion
author Soares, Leonardo Antonio
author_facet Soares, Leonardo Antonio
author_sort Soares, Leonardo Antonio
title Analysis of Super Notícia popular newspaper through a critical and multimodal perspective
title_short Analysis of Super Notícia popular newspaper through a critical and multimodal perspective
title_full Analysis of Super Notícia popular newspaper through a critical and multimodal perspective
title_fullStr Analysis of Super Notícia popular newspaper through a critical and multimodal perspective
title_full_unstemmed Analysis of Super Notícia popular newspaper through a critical and multimodal perspective
title_sort analysis of super notícia popular newspaper through a critical and multimodal perspective
publisher ALFA: Revista de Linguística
publishDate 2017
url https://periodicos.fclar.unesp.br/alfa/article/view/9497
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-048&d=article9497oai
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