THE DEVELOPMENT OF ADVERTISING AGENCIES AND ITS RELATIONSHIP WITH THE COSTA RICAN CASE (1900-1950)

This written work seeks to establish the principal characteristics of the developmental process in the American and European advertising agencies, during the XIX century and the first half of the XX century. Taking as based an international context for the Cost Rican printed advertising studies in t...

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Detalles Bibliográficos
Autor principal: Mora Carvajal, Virginia
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Editorial de la Universidad de Costa Rica 2013
Materias:
Advertising
advertising agencies
consumption
newspapers
magazines
Acceso en línea:http://revistas.ucr.ac.cr/index.php/reflexiones/article/view/8835
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cr/cr-004&d=article8835oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article8835oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic Advertising
advertising agencies
consumption
newspapers
magazines
spellingShingle Advertising
advertising agencies
consumption
newspapers
magazines
Mora Carvajal, Virginia
THE DEVELOPMENT OF ADVERTISING AGENCIES AND ITS RELATIONSHIP WITH THE COSTA RICAN CASE (1900-1950)
topic_facet Advertising
advertising agencies
consumption
newspapers
magazines
description This written work seeks to establish the principal characteristics of the developmental process in the American and European advertising agencies, during the XIX century and the first half of the XX century. Taking as based an international context for the Cost Rican printed advertising studies in the first half of the XX century. There is a particular interest to relate some of the general developmental trends of the international advertising with the Costa Rican advertising that took place in the same period. All of this was done in order to illustrate the fact that the advertising that could be read in the newspaper of the country, followed in general terms, the same developmental guidelines of the international advertising led by advertisings agencies of the United States. It also established some of the creational backgrounds of advertising agencies in the country, focused more over in the first one, which was A.H. Garnier & Co. agency founded in 1921.
format Artículo
publishedVersion
Artículo
publishedVersion
author Mora Carvajal, Virginia
author_facet Mora Carvajal, Virginia
author_sort Mora Carvajal, Virginia
title THE DEVELOPMENT OF ADVERTISING AGENCIES AND ITS RELATIONSHIP WITH THE COSTA RICAN CASE (1900-1950)
title_short THE DEVELOPMENT OF ADVERTISING AGENCIES AND ITS RELATIONSHIP WITH THE COSTA RICAN CASE (1900-1950)
title_full THE DEVELOPMENT OF ADVERTISING AGENCIES AND ITS RELATIONSHIP WITH THE COSTA RICAN CASE (1900-1950)
title_fullStr THE DEVELOPMENT OF ADVERTISING AGENCIES AND ITS RELATIONSHIP WITH THE COSTA RICAN CASE (1900-1950)
title_full_unstemmed THE DEVELOPMENT OF ADVERTISING AGENCIES AND ITS RELATIONSHIP WITH THE COSTA RICAN CASE (1900-1950)
title_sort development of advertising agencies and its relationship with the costa rican case (1900-1950)
publisher Editorial de la Universidad de Costa Rica
publishDate 2013
url http://revistas.ucr.ac.cr/index.php/reflexiones/article/view/8835
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cr/cr-004&d=article8835oai
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AT moracarvajalvirginia developmentofadvertisingagenciesanditsrelationshipwiththecostaricancase19001950
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