Communists and Advertisement. The Experience of Costa Rica in the 1940s

In this article, we identify the main characteristics of the advertising included in the Vanguardia magazine (1941-1942) and the Combate (1944) and Tinchera (1946) newspapers, all of them publications linked with the Communist Party in Costa Rica. It also considers the specific details of the in...

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Detalles Bibliográficos
Autor principal: Molina Jiménez, Iván
Formato: Artículo publishedVersion Artículo revisado por pares
Lenguaje:Español
Inglés
Publicado: Pontificia Universidad Javeriana 2014
Materias:
Advertising; Communism; Press; History; Costa Rica
Publicidad; Comunismo; Prensa; Historia; Costa Rica
Acceso en línea:http://revistas.javeriana.edu.co/index.php/memoysociedad/article/view/8337
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=co/co-019&d=article8337oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article8337oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
Inglés
topic Advertising; Communism; Press; History; Costa Rica
Publicidad; Comunismo; Prensa; Historia; Costa Rica
spellingShingle Advertising; Communism; Press; History; Costa Rica
Publicidad; Comunismo; Prensa; Historia; Costa Rica
Molina Jiménez, Iván
Communists and Advertisement. The Experience of Costa Rica in the 1940s
topic_facet Advertising; Communism; Press; History; Costa Rica
Publicidad; Comunismo; Prensa; Historia; Costa Rica
description In this article, we identify the main characteristics of the advertising included in the Vanguardia magazine (1941-1942) and the Combate (1944) and Tinchera (1946) newspapers, all of them publications linked with the Communist Party in Costa Rica. It also considers the specific details of the individuals, institutions and companies that published advertisements in these media. Finally, we analyze to what extent some of the contents of those advertisements were related to broader discourses which took place in the 1940s (economic nationalism and defense of democracy), while others promoted values, beliefs, worldviews and lifestyles different from the culture the Communists were trying to spread.
format Artículo
publishedVersion
Artículo revisado por pares
Artículo
publishedVersion
Artículo revisado por pares
author Molina Jiménez, Iván
author_facet Molina Jiménez, Iván
author_sort Molina Jiménez, Iván
title Communists and Advertisement. The Experience of Costa Rica in the 1940s
title_short Communists and Advertisement. The Experience of Costa Rica in the 1940s
title_full Communists and Advertisement. The Experience of Costa Rica in the 1940s
title_fullStr Communists and Advertisement. The Experience of Costa Rica in the 1940s
title_full_unstemmed Communists and Advertisement. The Experience of Costa Rica in the 1940s
title_sort communists and advertisement. the experience of costa rica in the 1940s
publisher Pontificia Universidad Javeriana
publishDate 2014
url http://revistas.javeriana.edu.co/index.php/memoysociedad/article/view/8337
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=co/co-019&d=article8337oai
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bdutipo_str Repositorios
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