Alliances of actors and construction of a public arena through transmedia strategy. Analysis of the New Girls 24 Hours project

In this article we reflect on the impact of transmedia strategies as a resource to stage (make visible), capture attention and access the public space. We do it in the frame of the controversy about the status of prostitution and the forms of intervention in the fight against sexual exploitation tra...

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Autores principales: Saiz-Echezarreta, Vanesa, Peralta García, Lidia, Mártinez Pérez, Elena
Formato: Artículo publishedVersion Karpeta
Lenguaje:Español
Publicado: Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas 2018
Materias:
Acceso en línea:https://revistas.ucm.es/index.php/TEKN/article/view/59548
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=es/es-028&d=article59548oai
Aporte de:
id I16-R122-article59548oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic controversy; mediatization; prostitution; trafficking; transmedia.
Ciencias Sociales; Comunicación
controversia; mediatización; prostitución; transmedia; trata con fines de explotación sexual
Comunicación social
controvérsia; midiatização; prostituição; transmídia; tráfico
spellingShingle controversy; mediatization; prostitution; trafficking; transmedia.
Ciencias Sociales; Comunicación
controversia; mediatización; prostitución; transmedia; trata con fines de explotación sexual
Comunicación social
controvérsia; midiatização; prostituição; transmídia; tráfico
Saiz-Echezarreta, Vanesa
Peralta García, Lidia
Mártinez Pérez, Elena
Alliances of actors and construction of a public arena through transmedia strategy. Analysis of the New Girls 24 Hours project
topic_facet controversy; mediatization; prostitution; trafficking; transmedia.
Ciencias Sociales; Comunicación
controversia; mediatización; prostitución; transmedia; trata con fines de explotación sexual
Comunicación social
controvérsia; midiatização; prostituição; transmídia; tráfico
description In this article we reflect on the impact of transmedia strategies as a resource to stage (make visible), capture attention and access the public space. We do it in the frame of the controversy about the status of prostitution and the forms of intervention in the fight against sexual exploitation trafficking in Spain. The main objective lies in proposing a mapping of actors (institutional agents, civil society and media actors) of the project Chicas Nuevas 24 Horas (New Girls 24 hours, CHN24H), by the filmmaker and activist Mabel Lozano. We observe, through a multisite ethnography exercise, under the follow the conflict approach defined by George E. Marcus (1995), the network of participative alliances and mediation spaces in the configuration of a public arena (Cefaï, 2011). The analytical journey leads us from the first collaborations of Lozano with specialized organizations, such as the Association for the Prevention, Reintegration and Attention to Prostituted Women (APRAMP) and the Spanish Network against Trafficking, in 2013, until the celebration of the International Day against trafficking for sexual exploitation in 2017, in which the Ministry of Social Affairs assumes the CHN24H project as its own. The graph of the transmedia network analyzed has prioritized the expansion of discourse instead of its deepening, and the logic of “sensitization” to the detriment of participation and orientation to action.
format Artículo
publishedVersion
Karpeta
Artículo
publishedVersion
Karpeta
author Saiz-Echezarreta, Vanesa
Peralta García, Lidia
Mártinez Pérez, Elena
author_facet Saiz-Echezarreta, Vanesa
Peralta García, Lidia
Mártinez Pérez, Elena
author_sort Saiz-Echezarreta, Vanesa
title Alliances of actors and construction of a public arena through transmedia strategy. Analysis of the New Girls 24 Hours project
title_short Alliances of actors and construction of a public arena through transmedia strategy. Analysis of the New Girls 24 Hours project
title_full Alliances of actors and construction of a public arena through transmedia strategy. Analysis of the New Girls 24 Hours project
title_fullStr Alliances of actors and construction of a public arena through transmedia strategy. Analysis of the New Girls 24 Hours project
title_full_unstemmed Alliances of actors and construction of a public arena through transmedia strategy. Analysis of the New Girls 24 Hours project
title_sort alliances of actors and construction of a public arena through transmedia strategy. analysis of the new girls 24 hours project
publisher Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas
publishDate 2018
url https://revistas.ucm.es/index.php/TEKN/article/view/59548
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=es/es-028&d=article59548oai
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