Modernity and media construction of consumption. An approach to Mall Parque Arauco’s strategies

In this article we study the first mall installed in Chile, Parque Arauco, in 1982, as an urban space of communication, which operated discursively in the medial space in a dictatorial context and economic crisis. This shopping center, considered an icon of modernity associated with the free market...

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Autores principales: Vergara Leyton, Enrique, Condeza, Rayén, Garrido, Claudio
Formato: Artículo publishedVersion
Lenguaje:Español
Inglés
Publicado: Universidad de Chile. Instituto de la Comunicación e Imagen 2018
Acceso en línea:https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/51205
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article51205oai
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Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
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institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
Inglés
description In this article we study the first mall installed in Chile, Parque Arauco, in 1982, as an urban space of communication, which operated discursively in the medial space in a dictatorial context and economic crisis. This shopping center, considered an icon of modernity associated with the free market model installed during dictatorship is analyzed from a media approach analysis, through two dimensions in the context of its inauguration: information coverage and advertising. From a qualitative content analysis of the news and of the advertising pieces of the written press, it is studied how said shopping center contributed to install consumption as an articulating axis of social relations and expression of economic success through the media at that time.
format Artículo
publishedVersion
Artículo
publishedVersion
author Vergara Leyton, Enrique
Condeza, Rayén
Garrido, Claudio
spellingShingle Vergara Leyton, Enrique
Condeza, Rayén
Garrido, Claudio
Modernity and media construction of consumption. An approach to Mall Parque Arauco’s strategies
author_facet Vergara Leyton, Enrique
Condeza, Rayén
Garrido, Claudio
author_sort Vergara Leyton, Enrique
title Modernity and media construction of consumption. An approach to Mall Parque Arauco’s strategies
title_short Modernity and media construction of consumption. An approach to Mall Parque Arauco’s strategies
title_full Modernity and media construction of consumption. An approach to Mall Parque Arauco’s strategies
title_fullStr Modernity and media construction of consumption. An approach to Mall Parque Arauco’s strategies
title_full_unstemmed Modernity and media construction of consumption. An approach to Mall Parque Arauco’s strategies
title_sort modernity and media construction of consumption. an approach to mall parque arauco’s strategies
publisher Universidad de Chile. Instituto de la Comunicación e Imagen
publishDate 2018
url https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/51205
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article51205oai
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