CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY
Human Company, a 100% Costa Rican business, through its brand Eco Sunrise has achieved to produce biodegradable goods under a socially responsible approach. This paper is aimed at evaluating how these practices influence the Company’s competitiveness levels using the PRISMA method and the CINBAGE ma...
Guardado en:
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| Formato: | Artículo publishedVersion |
| Lenguaje: | Español |
| Publicado: |
Universidad Nacional - Escuela de Economía
2013
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| Materias: | |
| Acceso en línea: | http://www.revistas.una.ac.cr/index.php/economia/article/view/5118 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cr/cr-008&d=article5118oai |
| Aporte de: |
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I16-R122-article5118oai |
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dspace |
| institution |
Consejo Latinoamericano de Ciencias Sociales |
| institution_str |
I-16 |
| repository_str |
R-122 |
| collection |
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) |
| language |
Español |
| topic |
Corporate Social Responsibility (CSR), competitiveness, PRISMA method, CINBAGE matrix; SMEs; and Human Company. Responsabilidad social empresarial (RSE), competitividad, metodología PRISMA , matriz CIMBAGE , pyme y Human Company. |
| spellingShingle |
Corporate Social Responsibility (CSR), competitiveness, PRISMA method, CINBAGE matrix; SMEs; and Human Company. Responsabilidad social empresarial (RSE), competitividad, metodología PRISMA , matriz CIMBAGE , pyme y Human Company. Castro Murillo, Daniela; Estudiante Economía CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| topic_facet |
Corporate Social Responsibility (CSR), competitiveness, PRISMA method, CINBAGE matrix; SMEs; and Human Company. Responsabilidad social empresarial (RSE), competitividad, metodología PRISMA , matriz CIMBAGE , pyme y Human Company. |
| description |
Human Company, a 100% Costa Rican business, through its brand Eco Sunrise has achieved to produce biodegradable goods under a socially responsible approach. This paper is aimed at evaluating how these practices influence the Company’s competitiveness levels using the PRISMA method and the CINBAGE matrix. Therefore, the general objective is to determine whether Corporate Social Responsibility (CSR) is a competitive strategy for Human Company, for which the Company must identify advantages and obstacles faced by SMEs in regards to CSR, evaluate each of the areas comprising the Company’s CSR, quantify the Company´s competitiveness, and determine how CSR influences competitiveness. |
| format |
Artículo publishedVersion Artículo publishedVersion |
| author |
Castro Murillo, Daniela; Estudiante Economía |
| author_facet |
Castro Murillo, Daniela; Estudiante Economía |
| author_sort |
Castro Murillo, Daniela; Estudiante Economía |
| title |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_short |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_full |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_fullStr |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_full_unstemmed |
CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY |
| title_sort |
corporate social responsibility as a competitive strategy: the case of human company |
| publisher |
Universidad Nacional - Escuela de Economía |
| publishDate |
2013 |
| url |
http://www.revistas.una.ac.cr/index.php/economia/article/view/5118 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cr/cr-008&d=article5118oai |
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AT castromurillodanielaestudianteeconomia corporatesocialresponsibilityasacompetitivestrategythecaseofhumancompany AT castromurillodanielaestudianteeconomia rsecomoestrategiacompetitivacasohumancompany |
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Repositorios |
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