Political Communication and Social Networks. Analysis of Campaigns for Legislative Elections of 2013 in the City of Buenos Aires

In this paper is discussed the utility and reach of social networks during electoral campaigns. Results of a reserach are presented. It analyzes the use of social networks by candidates in the lesgislative elections that took place in the City of Buenos Aires on October of 2013. The presence of the...

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Detalles Bibliográficos
Autores principales: D'Adamo, Orlando; Universidad de Buenos Aires (UBA), García Beaudoux, Virginia; Universidad de Salamanca (USAL), Kievsky, Tamara; Booking.com.
Lenguaje:Español
Publicado: Facultad de Ciencias Políticas y Sociales 2015
Materias:
Social networks; electoral campaign
Redes sociales; campaña electoral
Acceso en línea:http://www.revistas.unam.mx/index.php/rmop/article/view/50206
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article50206oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article50206oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic Social networks; electoral campaign
Redes sociales; campaña electoral
spellingShingle Social networks; electoral campaign
Redes sociales; campaña electoral
D'Adamo, Orlando; Universidad de Buenos Aires (UBA)
García Beaudoux, Virginia; Universidad de Salamanca (USAL)
Kievsky, Tamara; Booking.com.
Political Communication and Social Networks. Analysis of Campaigns for Legislative Elections of 2013 in the City of Buenos Aires
topic_facet Social networks; electoral campaign
Redes sociales; campaña electoral
description In this paper is discussed the utility and reach of social networks during electoral campaigns. Results of a reserach are presented. It analyzes the use of social networks by candidates in the lesgislative elections that took place in the City of Buenos Aires on October of 2013. The presence of the candidates in Facebook and Twitter during the campaign was quantified. It was also analyzed which strategy was chosen by each candidate on the social networks. The quality and quantity of their interactions with their followers was evaluated. The results indicate that the candidates did not profit the communicational possibilities offered by online social networks for the political campaigns in terms of sharing their plataforms and relating in a more direct way with voters. Instead, they made a limited and traditional use of them.
author D'Adamo, Orlando; Universidad de Buenos Aires (UBA)
García Beaudoux, Virginia; Universidad de Salamanca (USAL)
Kievsky, Tamara; Booking.com.
author_facet D'Adamo, Orlando; Universidad de Buenos Aires (UBA)
García Beaudoux, Virginia; Universidad de Salamanca (USAL)
Kievsky, Tamara; Booking.com.
author_sort D'Adamo, Orlando; Universidad de Buenos Aires (UBA)
title Political Communication and Social Networks. Analysis of Campaigns for Legislative Elections of 2013 in the City of Buenos Aires
title_short Political Communication and Social Networks. Analysis of Campaigns for Legislative Elections of 2013 in the City of Buenos Aires
title_full Political Communication and Social Networks. Analysis of Campaigns for Legislative Elections of 2013 in the City of Buenos Aires
title_fullStr Political Communication and Social Networks. Analysis of Campaigns for Legislative Elections of 2013 in the City of Buenos Aires
title_full_unstemmed Political Communication and Social Networks. Analysis of Campaigns for Legislative Elections of 2013 in the City of Buenos Aires
title_sort political communication and social networks. analysis of campaigns for legislative elections of 2013 in the city of buenos aires
publisher Facultad de Ciencias Políticas y Sociales
publishDate 2015
url http://www.revistas.unam.mx/index.php/rmop/article/view/50206
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article50206oai
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