Advertising activity at La Esfera Magazine (1914-1931). A study section

This article offers an introduction about illustrated advertising which was published in the last half of the 19th century in the Spanish press and the results of a quantitative study of advertising volume by sectors in the illustrated magazine La Esfera throughout their seventeen years career (1914...

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Detalles Bibliográficos
Autores principales:	Valbuena Álvarez, Raquel; Ministerio de Educación, Cultura y Deporte, Salvador Benítez, Antonia; Facultad de Ciencias de la Documentación. Universidad Complutense
Formato:	Artículo Artículo revisado por pares publishedVersion
Publicado:	Servicio de Publicaciones de la Universidad Complutense 2014
Materias:	Advertising; Advertising analysis; Illustrated magazines; Illustrated advertisements; La Esfera; 1914-1931 Análisis publicitario; Anuncios ilustrados; La Esfera; Prensa ilustrada; Publicidad;1914-1931
Acceso en línea:	http://revistas.ucm.es/index.php/DCIN/article/view/46820 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=es/es-019&d=article46820oai
Aporte de:	Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales

id	I16-R122-article46820oai
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institution	Consejo Latinoamericano de Ciencias Sociales
institution_str	I-16
repository_str	R-122
collection	Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
topic	Advertising; Advertising analysis; Illustrated magazines; Illustrated advertisements; La Esfera; 1914-1931 Análisis publicitario; Anuncios ilustrados; La Esfera; Prensa ilustrada; Publicidad;1914-1931
spellingShingle	Advertising; Advertising analysis; Illustrated magazines; Illustrated advertisements; La Esfera; 1914-1931 Análisis publicitario; Anuncios ilustrados; La Esfera; Prensa ilustrada; Publicidad;1914-1931 Valbuena Álvarez, Raquel; Ministerio de Educación, Cultura y Deporte Salvador Benítez, Antonia; Facultad de Ciencias de la Documentación. Universidad Complutense Advertising activity at La Esfera Magazine (1914-1931). A study section
topic_facet	Advertising; Advertising analysis; Illustrated magazines; Illustrated advertisements; La Esfera; 1914-1931 Análisis publicitario; Anuncios ilustrados; La Esfera; Prensa ilustrada; Publicidad;1914-1931
description	This article offers an introduction about illustrated advertising which was published in the last half of the 19th century in the Spanish press and the results of a quantitative study of advertising volume by sectors in the illustrated magazine La Esfera throughout their seventeen years career (1914-1931). The study was carried out through the analysis of all advertisements which were published in the magazine. Among the results obtained it’s worth to highlight that the greatest number of advertisements are of the publishing, the pharmaceutical and perfumery sectors.
format	Artículo Artículo revisado por pares publishedVersion Artículo Artículo revisado por pares publishedVersion
author	Valbuena Álvarez, Raquel; Ministerio de Educación, Cultura y Deporte Salvador Benítez, Antonia; Facultad de Ciencias de la Documentación. Universidad Complutense
author_facet	Valbuena Álvarez, Raquel; Ministerio de Educación, Cultura y Deporte Salvador Benítez, Antonia; Facultad de Ciencias de la Documentación. Universidad Complutense
author_sort	Valbuena Álvarez, Raquel; Ministerio de Educación, Cultura y Deporte
title	Advertising activity at La Esfera Magazine (1914-1931). A study section
title_short	Advertising activity at La Esfera Magazine (1914-1931). A study section
title_full	Advertising activity at La Esfera Magazine (1914-1931). A study section
title_fullStr	Advertising activity at La Esfera Magazine (1914-1931). A study section
title_full_unstemmed	Advertising activity at La Esfera Magazine (1914-1931). A study section
title_sort	advertising activity at la esfera magazine (1914-1931). a study section
publisher	Servicio de Publicaciones de la Universidad Complutense
publishDate	2014
url	http://revistas.ucm.es/index.php/DCIN/article/view/46820 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=es/es-019&d=article46820oai
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Advertising activity at La Esfera Magazine (1914-1931). A study section

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