Percepciones del discurso publicitario en Chichí Suárez, Yucatán

This article begins with a general analysis of advertising and how it works. From there, a particular advertisement from print is discussed, analyzing all the visual and verbal elements within. Later, the different strategies used by advertisers in order to attract and keep the reader’s attention ar...

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Detalles Bibliográficos
Autor principal: Hernández Ruiz, Laura; CEPHCIS, UNAM
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad Nacional Autónoma de México 2014
Materias:
advertising; advertising strategies; suicide; Yucatán
publicidad; estrategias publicitarias; suicidio; Yucatán
Acceso en línea:http://www.revistas.unam.mx/index.php/peninsula/article/view/44342
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-058&d=article44342oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article44342oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic advertising; advertising strategies; suicide; Yucatán
publicidad; estrategias publicitarias; suicidio; Yucatán
spellingShingle advertising; advertising strategies; suicide; Yucatán
publicidad; estrategias publicitarias; suicidio; Yucatán
Hernández Ruiz, Laura; CEPHCIS, UNAM
Percepciones del discurso publicitario en Chichí Suárez, Yucatán
topic_facet advertising; advertising strategies; suicide; Yucatán
publicidad; estrategias publicitarias; suicidio; Yucatán
description This article begins with a general analysis of advertising and how it works. From there, a particular advertisement from print is discussed, analyzing all the visual and verbal elements within. Later, the different strategies used by advertisers in order to attract and keep the reader’s attention are explored, as well as the different speech acts, for the purpose of obtaining an adequate interpretation of the ad. Then, the real intention of the publicist is discussed: to convince someone to buy the product through ingenious marketing, without, however, realizing that some of these strategies may cause harm to the recipient of the message.Finally, some of the recipients’ perceptions obtained in Chichí Suárez are analized.
format Artículo
publishedVersion
Artículo
publishedVersion
author Hernández Ruiz, Laura; CEPHCIS, UNAM
author_facet Hernández Ruiz, Laura; CEPHCIS, UNAM
author_sort Hernández Ruiz, Laura; CEPHCIS, UNAM
title Percepciones del discurso publicitario en Chichí Suárez, Yucatán
title_short Percepciones del discurso publicitario en Chichí Suárez, Yucatán
title_full Percepciones del discurso publicitario en Chichí Suárez, Yucatán
title_fullStr Percepciones del discurso publicitario en Chichí Suárez, Yucatán
title_full_unstemmed Percepciones del discurso publicitario en Chichí Suárez, Yucatán
title_sort percepciones del discurso publicitario en chichí suárez, yucatán
publisher Universidad Nacional Autónoma de México
publishDate 2014
url http://www.revistas.unam.mx/index.php/peninsula/article/view/44342
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-058&d=article44342oai
work_keys_str_mv AT hernandezruizlauracephcisunam percepcionesdeldiscursopublicitarioenchichisuarezyucatan
bdutipo_str Repositorios
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