Document CONAR about sexist advertising

In March 2014, Michelle Bachelet and Isabel Allende took the top two positions of political and institutional power in Chile -President of the Republic and President of the Senate, respectively. That same month, the president announced the creation of the Ministry of Women and Gender Equity. Paradox...

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Detalles Bibliográficos
Autor principal: Autorregulación y Ética Publicitaria, Consejo Nacional de
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad de Chile. Instituto de la Comunicación e Imagen 2015
Materias:
CONAR; advertising; Chile
CONAR; publicidad; Chile
Acceso en línea:http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/32574
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article32574oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article32574oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic CONAR; advertising; Chile
CONAR; publicidad; Chile
spellingShingle CONAR; advertising; Chile
CONAR; publicidad; Chile
Autorregulación y Ética Publicitaria, Consejo Nacional de
Document CONAR about sexist advertising
topic_facet CONAR; advertising; Chile
CONAR; publicidad; Chile
description In March 2014, Michelle Bachelet and Isabel Allende took the top two positions of political and institutional power in Chile -President of the Republic and President of the Senate, respectively. That same month, the president announced the creation of the Ministry of Women and Gender Equity. Paradoxically, in those days, the soft drink Lemon Soda, launched an advertising campaign that included audiovisual pieces that showed youth attitudes of street harassment, which are punishable by Chilean law (recorded with their phones their necks or legs, example). The spot coincided with a public campaign against street harassment and various organizations criticized advertising Lemon Soda and filed a complaint to the National Council of Self-Regulation and Advertising Ethics (CONAR), calling for sanctions against the company responsible.    
format Artículo
publishedVersion
Artículo
publishedVersion
author Autorregulación y Ética Publicitaria, Consejo Nacional de
author_facet Autorregulación y Ética Publicitaria, Consejo Nacional de
author_sort Autorregulación y Ética Publicitaria, Consejo Nacional de
title Document CONAR about sexist advertising
title_short Document CONAR about sexist advertising
title_full Document CONAR about sexist advertising
title_fullStr Document CONAR about sexist advertising
title_full_unstemmed Document CONAR about sexist advertising
title_sort document conar about sexist advertising
publisher Universidad de Chile. Instituto de la Comunicación e Imagen
publishDate 2015
url http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/32574
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article32574oai
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