Advertising and the Press: Some possible lines of research

This article intends to present six lines of research of advertising as it appears in the press. These lines of research are less frequent and they attempt to contribute ideas about the nature of advertising. While it usually happens that advertising is understood as closely related to the capitalis...

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Detalles Bibliográficos
Autor principal: Durán, Claudio
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad de Chile. Instituto de la Comunicación e Imagen 2012
Materias:
Advertising; capitalism; lines of research; nature of advertising
Capitalismo; líneas de investigación; naturaleza de la publicidad; publicidad
Acceso en línea:http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/26174
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article26174oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article26174oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic Advertising; capitalism; lines of research; nature of advertising
Capitalismo; líneas de investigación; naturaleza de la publicidad; publicidad
spellingShingle Advertising; capitalism; lines of research; nature of advertising
Capitalismo; líneas de investigación; naturaleza de la publicidad; publicidad
Durán, Claudio
Advertising and the Press: Some possible lines of research
topic_facet Advertising; capitalism; lines of research; nature of advertising
Capitalismo; líneas de investigación; naturaleza de la publicidad; publicidad
description This article intends to present six lines of research of advertising as it appears in the press. These lines of research are less frequent and they attempt to contribute ideas about the nature of advertising. While it usually happens that advertising is understood as closely related to the capitalist society, such that its evaluation tends to depend on whether capitalism is perceived as positive or negative, clearly all fair evaluations must take into account the nature of advertising.
format Artículo
publishedVersion
Artículo
publishedVersion
author Durán, Claudio
author_facet Durán, Claudio
author_sort Durán, Claudio
title Advertising and the Press: Some possible lines of research
title_short Advertising and the Press: Some possible lines of research
title_full Advertising and the Press: Some possible lines of research
title_fullStr Advertising and the Press: Some possible lines of research
title_full_unstemmed Advertising and the Press: Some possible lines of research
title_sort advertising and the press: some possible lines of research
publisher Universidad de Chile. Instituto de la Comunicación e Imagen
publishDate 2012
url http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/26174
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article26174oai
work_keys_str_mv AT duranclaudio advertisingandthepresssomepossiblelinesofresearch
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bdutipo_str Repositorios
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