Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile

Through a case study to advertisers who have been faced with complaints involving its reputation, this article seeks to explore the relationship between pluralism and advertising, identifying possible risks to the Media dependence on advertising investment. From a quantitative and qualitative analys...

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Detalles Bibliográficos
Autor principal: Vergara, Enrique
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad de Chile. Instituto de la Comunicación e Imagen 2012
Materias:
Acceso en línea:http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/25871
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article25871oai
Aporte de:
id I16-R122-article25871oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic Pluralism; Journalism; Advertising; Public Opinion; Information
Pluralismo; Publicidad; Periodismo; Opinión Pública; Información
spellingShingle Pluralism; Journalism; Advertising; Public Opinion; Information
Pluralismo; Publicidad; Periodismo; Opinión Pública; Información
Vergara, Enrique
Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile
topic_facet Pluralism; Journalism; Advertising; Public Opinion; Information
Pluralismo; Publicidad; Periodismo; Opinión Pública; Información
description Through a case study to advertisers who have been faced with complaints involving its reputation, this article seeks to explore the relationship between pluralism and advertising, identifying possible risks to the Media dependence on advertising investment. From a quantitative and qualitative analysis warns that the influence of the warning on the environment is diffuse, not given directly but assumed as implicit, which involved highly complex political, commercial and professional practice, which has a major impact on content production and generation of a public discussion space.
format Artículo
publishedVersion
Artículo
publishedVersion
author Vergara, Enrique
author_facet Vergara, Enrique
author_sort Vergara, Enrique
title Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile
title_short Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile
title_full Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile
title_fullStr Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile
title_full_unstemmed Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile
title_sort investment in advertising and media pluralism. a comparative approach to the case of the press in chile
publisher Universidad de Chile. Instituto de la Comunicación e Imagen
publishDate 2012
url http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/25871
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article25871oai
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AT vergaraenrique inversionpublicitariaypluralismoinformativounaaproximacioncomparadaalcasodelaprensaenchile
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