Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile
Through a case study to advertisers who have been faced with complaints involving its reputation, this article seeks to explore the relationship between pluralism and advertising, identifying possible risks to the Media dependence on advertising investment. From a quantitative and qualitative analys...
Guardado en:
Autor principal: | |
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Formato: | Artículo publishedVersion |
Lenguaje: | Español |
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Universidad de Chile. Instituto de la Comunicación e Imagen
2012
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Acceso en línea: | http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/25871 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article25871oai |
Aporte de: |
id |
I16-R122-article25871oai |
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record_format |
dspace |
institution |
Consejo Latinoamericano de Ciencias Sociales |
institution_str |
I-16 |
repository_str |
R-122 |
collection |
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) |
language |
Español |
topic |
Pluralism; Journalism; Advertising; Public Opinion; Information Pluralismo; Publicidad; Periodismo; Opinión Pública; Información |
spellingShingle |
Pluralism; Journalism; Advertising; Public Opinion; Information Pluralismo; Publicidad; Periodismo; Opinión Pública; Información Vergara, Enrique Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile |
topic_facet |
Pluralism; Journalism; Advertising; Public Opinion; Information Pluralismo; Publicidad; Periodismo; Opinión Pública; Información |
description |
Through a case study to advertisers who have been faced with complaints involving its reputation, this article seeks to explore the relationship between pluralism and advertising, identifying possible risks to the Media dependence on advertising investment. From a quantitative and qualitative analysis warns that the influence of the warning on the environment is diffuse, not given directly but assumed as implicit, which involved highly complex political, commercial and professional practice, which has a major impact on content production and generation of a public discussion space. |
format |
Artículo publishedVersion Artículo publishedVersion |
author |
Vergara, Enrique |
author_facet |
Vergara, Enrique |
author_sort |
Vergara, Enrique |
title |
Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile |
title_short |
Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile |
title_full |
Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile |
title_fullStr |
Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile |
title_full_unstemmed |
Investment in advertising and media pluralism. A comparative approach to the case of the press in Chile |
title_sort |
investment in advertising and media pluralism. a comparative approach to the case of the press in chile |
publisher |
Universidad de Chile. Instituto de la Comunicación e Imagen |
publishDate |
2012 |
url |
http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/25871 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article25871oai |
work_keys_str_mv |
AT vergaraenrique investmentinadvertisingandmediapluralismacomparativeapproachtothecaseofthepressinchile AT vergaraenrique inversionpublicitariaypluralismoinformativounaaproximacioncomparadaalcasodelaprensaenchile |
bdutipo_str |
Repositorios |
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1764820434209996801 |