In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies
The article discusses how media discourse, particularly advertisers, build some imaginary on the body that, from a psychosocial perspective, have an impact on the way audiences perceive their own physicality. Through the examination of a case-about the construction of female body image-there are exa...
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| Formato: | Artículo publishedVersion |
| Lenguaje: | Español |
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Universidad de Chile. Instituto de la Comunicación e Imagen
2009
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| Acceso en línea: | http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/11097 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article11097oai |
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| Sumario: | The article discusses how media discourse, particularly advertisers, build some imaginary on the body that, from a psychosocial perspective, have an impact on the way audiences perceive their own physicality. Through the examination of a case-about the construction of female body image-there are examinetes the social comparison strategies deployed about these body media models and how these definitions affect gender identity and female audiences. |
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