In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies
The article discusses how media discourse, particularly advertisers, build some imaginary on the body that, from a psychosocial perspective, have an impact on the way audiences perceive their own physicality. Through the examination of a case-about the construction of female body image-there are exa...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Artículo publishedVersion |
| Lenguaje: | Español |
| Publicado: |
Universidad de Chile. Instituto de la Comunicación e Imagen
2009
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| Materias: | |
| Acceso en línea: | http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/11097 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article11097oai |
| Aporte de: |
| id |
I16-R122-article11097oai |
|---|---|
| record_format |
dspace |
| institution |
Consejo Latinoamericano de Ciencias Sociales |
| institution_str |
I-16 |
| repository_str |
R-122 |
| collection |
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) |
| language |
Español |
| topic |
Advertising; body; social comparison; gender Publicidad; cuerpo; comparación social; género |
| spellingShingle |
Advertising; body; social comparison; gender Publicidad; cuerpo; comparación social; género Radu, Miruna In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies |
| topic_facet |
Advertising; body; social comparison; gender Publicidad; cuerpo; comparación social; género |
| description |
The article discusses how media discourse, particularly advertisers, build some imaginary on the body that, from a psychosocial perspective, have an impact on the way audiences perceive their own physicality. Through the examination of a case-about the construction of female body image-there are examinetes the social comparison strategies deployed about these body media models and how these definitions affect gender identity and female audiences. |
| format |
Artículo publishedVersion Artículo publishedVersion |
| author |
Radu, Miruna |
| author_facet |
Radu, Miruna |
| author_sort |
Radu, Miruna |
| title |
In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies |
| title_short |
In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies |
| title_full |
In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies |
| title_fullStr |
In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies |
| title_full_unstemmed |
In search of beauty, between illusion(s) and efficiency(ies). The impact of advertising for cosmetic slimming products: The moderating role of social comparison strategies |
| title_sort |
in search of beauty, between illusion(s) and efficiency(ies). the impact of advertising for cosmetic slimming products: the moderating role of social comparison strategies |
| publisher |
Universidad de Chile. Instituto de la Comunicación e Imagen |
| publishDate |
2009 |
| url |
http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/11097 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article11097oai |
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AT radumiruna insearchofbeautybetweenillusionsandefficiencyiestheimpactofadvertisingforcosmeticslimmingproductsthemoderatingroleofsocialcomparisonstrategies AT radumiruna enbuscadelabellezaentreespejismosyeficaciaselimpactodelapublicidadparaproductoscosmeticosadelgazanteselrolmoderadordelasestrategiasdecomparacionsocial |
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Repositorios |
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