Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina

This paper aims to explore empirically the potential influence presidential electoral campaigns may exert on the process of voting decision making. Four dimensions of this problem are analysed: 1. the communicational resources of a campaign that result most effective, 2. if the voters perceive the d...

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Detalles Bibliográficos
Autores principales: D’ADAMO, Orlando; Universidad de Belgrano, GARCÍA BEAUDOUX, Virginia; Universidad de Buenos Aires
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad de Salamanca 2013
Materias:
Acceso en línea:http://revistas.usal.es/index.php/1130-2887/article/view/10324
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=es/es-011&d=article10324oai
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id I16-R122-article10324oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic electoral campaign; voting decision making; campaign communicational resources; candidate media exposure; americanization hypothesis
campaña electoral; formación de la decisión de voto; recursos comunicacionales de campaña; exposición mediática de los candidatos; hipótesis de la americanización
spellingShingle electoral campaign; voting decision making; campaign communicational resources; candidate media exposure; americanization hypothesis
campaña electoral; formación de la decisión de voto; recursos comunicacionales de campaña; exposición mediática de los candidatos; hipótesis de la americanización
D’ADAMO, Orlando; Universidad de Belgrano
GARCÍA BEAUDOUX, Virginia; Universidad de Buenos Aires
Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina
topic_facet electoral campaign; voting decision making; campaign communicational resources; candidate media exposure; americanization hypothesis
campaña electoral; formación de la decisión de voto; recursos comunicacionales de campaña; exposición mediática de los candidatos; hipótesis de la americanización
description This paper aims to explore empirically the potential influence presidential electoral campaigns may exert on the process of voting decision making. Four dimensions of this problem are analysed: 1. the communicational resources of a campaign that result most effective, 2. if the voters perceive the differential media exposure received by each of the candidates, 3. in case they do, if that perception has an impact on the positive image of the candidates and 4. the capacity of campaigns to operate changes on the voting decision. The obtained data indicate that in the memory they build of campaigns, the subjects recognize the predominance of television messages, perceive the differential media exposure of candidates, that this perception does not necessarily mean they have a positive image of those who received more media exposure, and that they point out the potential of the campaign to change their initial voting decision.
format Artículo
publishedVersion
Artículo
publishedVersion
author D’ADAMO, Orlando; Universidad de Belgrano
GARCÍA BEAUDOUX, Virginia; Universidad de Buenos Aires
author_facet D’ADAMO, Orlando; Universidad de Belgrano
GARCÍA BEAUDOUX, Virginia; Universidad de Buenos Aires
author_sort D’ADAMO, Orlando; Universidad de Belgrano
title Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina
title_short Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina
title_full Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina
title_fullStr Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina
title_full_unstemmed Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina
title_sort electoral campaigns and their effect on voting. a study of the 2003 presidential elections in argentina
publisher Universidad de Salamanca
publishDate 2013
url http://revistas.usal.es/index.php/1130-2887/article/view/10324
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=es/es-011&d=article10324oai
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