Television as total practices and liberalization of distinctions. The Ukrainian case

The simultaneous effect of two opposite tendencies is peculiar to the Ukrainian television as well as to most national media. Firstly, communication assumes more and more universal character due to expansion of the access to the media and because of the standard content. At the same time cultural, s...

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Detalles Bibliográficos
Autor principal: Natalia Kostenko
Formato: Artículo científico
Publicado: Pontifícia Universidade Católica do Rio Grande do Sul 2009
Materias:
Acceso en línea:http://www.redalyc.org/articulo.oa?id=74212712004
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-046&d=74212712004oai
Aporte de:
id I16-R122-74212712004oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
topic Sociología
Sociocultural differentiation of audience
political media
content analysis of TV news
spellingShingle Sociología
Sociocultural differentiation of audience
political media
content analysis of TV news
Natalia Kostenko
Television as total practices and liberalization of distinctions. The Ukrainian case
topic_facet Sociología
Sociocultural differentiation of audience
political media
content analysis of TV news
description The simultaneous effect of two opposite tendencies is peculiar to the Ukrainian television as well as to most national media. Firstly, communication assumes more and more universal character due to expansion of the access to the media and because of the standard content. At the same time cultural, social and political distinctions of communications free themselves as the result of the media market's influence. Both tendencies exhibit internal contradictions and counteractions. The obvious heterogeneity of viewer's preferences opposes the total entertainment effect of the media reality and essential resistant potential of the Ukrainian audience as well as low level of trust in political media oppose total control over political preferences of the viewers. It would seem that the articulation of distinctions corresponds to the real life styles of population, but in fact it turns out to be a fixation of the traditionally established division into cultural competent and undemanding audiences, a strengthening of mechanical pluralism sanctioned by media business. The situation with the Ukrainian media is considered on the basis of the results of sociological researches conducted by the Institute of sociology of National Academy of sciences of Ukraine in 2000-2007.
format Artículo científico
Artículo científico
author Natalia Kostenko
author_facet Natalia Kostenko
author_sort Natalia Kostenko
title Television as total practices and liberalization of distinctions. The Ukrainian case
title_short Television as total practices and liberalization of distinctions. The Ukrainian case
title_full Television as total practices and liberalization of distinctions. The Ukrainian case
title_fullStr Television as total practices and liberalization of distinctions. The Ukrainian case
title_full_unstemmed Television as total practices and liberalization of distinctions. The Ukrainian case
title_sort television as total practices and liberalization of distinctions. the ukrainian case
publisher Pontifícia Universidade Católica do Rio Grande do Sul
publishDate 2009
url http://www.redalyc.org/articulo.oa?id=74212712004
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=br/br-046&d=74212712004oai
work_keys_str_mv AT nataliakostenko televisionastotalpracticesandliberalizationofdistinctionstheukrainiancase
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