Managing the servicescape for the Funeral Home Industry

This paper examines the complex issue of how small traditionally family owned businesses compete with larger, more sophisticated and better financed corporate run competitors. To this end we use as a case study a small service firm from the funeral industry. We explore managerial dilemmas related to...

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Detalles Bibliográficos
Autores principales: Roscoe Hightower, Richard Brand, Brian Bourdeau
Formato: Artículo científico
Publicado: Centro de Investigaciones Comerciales e Iniciativas Académicas 2006
Materias:
Administración y Contabilidad
Servicescape
Physical Environment
Funeral Home
Acceso en línea:http://www.redalyc.org/articulo.oa?id=63111103
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=pr/pr-004&d=63111103oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-63111103oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
topic Administración y Contabilidad
Servicescape
Physical Environment
Funeral Home
spellingShingle Administración y Contabilidad
Servicescape
Physical Environment
Funeral Home
Roscoe Hightower
Richard Brand
Brian Bourdeau
Managing the servicescape for the Funeral Home Industry
topic_facet Administración y Contabilidad
Servicescape
Physical Environment
Funeral Home
description This paper examines the complex issue of how small traditionally family owned businesses compete with larger, more sophisticated and better financed corporate run competitors. To this end we use as a case study a small service firm from the funeral industry. We explore managerial dilemmas related to making both tactical and strategic decisions about administering the physical environment in order to develop and expand a competitive advantage in an increasingly multifaceted and growing industry. Furthermore, we propose a servicescape framework for managers across the funeral service industry to consider before investing limited business resources.
format Artículo científico
Artículo científico
author Roscoe Hightower
Richard Brand
Brian Bourdeau
author_facet Roscoe Hightower
Richard Brand
Brian Bourdeau
author_sort Roscoe Hightower
title Managing the servicescape for the Funeral Home Industry
title_short Managing the servicescape for the Funeral Home Industry
title_full Managing the servicescape for the Funeral Home Industry
title_fullStr Managing the servicescape for the Funeral Home Industry
title_full_unstemmed Managing the servicescape for the Funeral Home Industry
title_sort managing the servicescape for the funeral home industry
publisher Centro de Investigaciones Comerciales e Iniciativas Académicas
publishDate 2006
url http://www.redalyc.org/articulo.oa?id=63111103
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=pr/pr-004&d=63111103oai
work_keys_str_mv AT roscoehightower managingtheservicescapeforthefuneralhomeindustry
AT richardbrand managingtheservicescapeforthefuneralhomeindustry
AT brianbourdeau managingtheservicescapeforthefuneralhomeindustry
bdutipo_str Repositorios
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