Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults
Entertainment-Education interventions were evaluated using quantitative and qualitative methodologies to assess what specific variables may make communication strategy more effective. Variables including length of the Entertainment-Education serial drama and the post-viewing discussion sessions in t...
Guardado en:
| Autor principal: | |
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| Formato: | Artículo científico |
| Publicado: |
Universidad del Norte
2008
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| Acceso en línea: | http://www.redalyc.org/articulo.oa?id=26816204 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=co/co-015&d=26816204oai |
| Aporte de: |
| id |
I16-R122-26816204oai |
|---|---|
| record_format |
dspace |
| institution |
Consejo Latinoamericano de Ciencias Sociales |
| institution_str |
I-16 |
| repository_str |
R-122 |
| collection |
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) |
| topic |
Sociología Entertainment-Education health focus soap opera telenovela communications strategy |
| spellingShingle |
Sociología Entertainment-Education health focus soap opera telenovela communications strategy Jesús Arroyave Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults |
| topic_facet |
Sociología Entertainment-Education health focus soap opera telenovela communications strategy |
| description |
Entertainment-Education interventions were evaluated using quantitative and qualitative methodologies to assess what specific variables may make communication strategy more effective. Variables including length of the Entertainment-Education serial drama and the post-viewing discussion sessions in their relation to cognitive, attitudinal and behavioral intentional outcomes were examined using experimental design and focus group discussions. It was concluded that the length of the Education-Entertainment serial drama did not produce significant change in the overall efficacy of the intervention. Overall the goal of this paper is to extend the research on a promising form of health intervention that has the potential to make the difference in our society. |
| format |
Artículo científico Artículo científico |
| author |
Jesús Arroyave |
| author_facet |
Jesús Arroyave |
| author_sort |
Jesús Arroyave |
| title |
Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults |
| title_short |
Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults |
| title_full |
Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults |
| title_fullStr |
Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults |
| title_full_unstemmed |
Testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults |
| title_sort |
testing the effectiveness of an entertainment-education health-focused soap opera: exposure and post-discussion in colombian young adults |
| publisher |
Universidad del Norte |
| publishDate |
2008 |
| url |
http://www.redalyc.org/articulo.oa?id=26816204 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=co/co-015&d=26816204oai |
| work_keys_str_mv |
AT jesusarroyave testingtheeffectivenessofanentertainmenteducationhealthfocusedsoapoperaexposureandpostdiscussionincolombianyoungadults |
| bdutipo_str |
Repositorios |
| _version_ |
1764820421686853633 |