IASFSA automotive company in Santa Fe. Features of a marginal experience (1959-1969)

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The automotive industry in Argentina experienced significant changes in the late 50s. Within the new conformation of the sector during the 60s, this paper focuses its interest in IASFSA, a company in which the German firm DKW partnered with local investors to produce cars brand “Auto Union”. This co...

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Autor principal: Vicentin, Enzo
Formato: Artículo revista
Lenguaje:Español
Publicado: Investigaciones Socio-Históricas Regionales (ISHIR) Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) Universidad Nacional de Rosario (UNR) 2013
Materias:
IASFSA
Industria Automotriz
Desarrollismo
Automotive Industry
Developmentalism
Acceso en línea:https://ojs.rosario-conicet.gov.ar/index.php/AvancesCesor/article/view/v10a01
Aporte de:
Avances del CESOR (CONICET) de Universidad Nacional de Rosario
id I15-R237-article-438
record_format ojs
spelling I15-R237-article-4382020-12-07T22:11:53Z IASFSA automotive company in Santa Fe. Features of a marginal experience (1959-1969) La empresa automotriz IASFSA en Santa Fe. Características de una experiencia en los márgenes (1959-1969) Vicentin, Enzo IASFSA Industria Automotriz Desarrollismo IASFSA Automotive Industry Developmentalism The automotive industry in Argentina experienced significant changes in the late 50s. Within the new conformation of the sector during the 60s, this paper focuses its interest in IASFSA, a company in which the German firm DKW partnered with local investors to produce cars brand “Auto Union”. This company was installed in Santa Fe Province, participated in the market until 1969, produced about 33,000 vehicles and employed up to 1,500 workers, transforming into one of the most important industries in the central region of the province. Through the company documents, interviews with former employees, national and provincial industrial promotion, magazines and newspapers of the time and specific literature on the automotive industry, the paper aims to describe the different stages of IASFSA since its establishment until its final crisis closed with the sale of its industrial plant to Fiat. In this framework, we try to argue that although IASFSA followed a pattern common to other companies, some specific features related to its geographic location, the composition of his leadership and his trajectory in the market, made this company a unique experience within automotive industry in the 60s. La industria automotriz en Argentina experimentó significativos cambios hacia finales de la década de 1950. Dentro de la nueva conformación que va adquiriendo el sector durante los ‘60, este trabajo centra su interés en IASFSA, una empresa en la que la firma alemana DKW se asoció con inversionistas locales para producir automotores de la marca “Auto Union”. Esta empresa que se instaló en la provincia de Santa Fe, participó en el mercado hasta 1969, fabricó cerca de 33000 automotores y llegó a emplear a 1500 trabajadores, transformándose en una de las industrias más importantes de la región central de la provincia. A través de documentos de la propia empresa, entrevistas a ex trabajadores, legislación nacional y provincial de promoción industrial, revistas y periódicos de la época y bibliografía específica sobre la industria automotriz, el trabajo busca describir las distintas etapas de IASFSA desde su radicación hasta su crisis definitiva cerrada con la venta de su planta industrial a Fiat. En este marco, intentamos argumentar que aunque IASFSA siguió un patrón de comportamiento común a otras empresas del sector, algunas características específicas relacionadas a su ubicación geográfica, a la composición de su conducción y a su trayectoria en el mercado, hicieron de esta empresa una experiencia singular dentro de la industria automotriz en la década del ‘60. Investigaciones Socio-Históricas Regionales (ISHIR) Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) Universidad Nacional de Rosario (UNR) 2013-10-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares application/pdf https://ojs.rosario-conicet.gov.ar/index.php/AvancesCesor/article/view/v10a01 10.35305/ac.v10i10.438 Avances del Cesor; No. 10 (2013): Núm. 10 (2013); 9-33 Avances del Cesor; Núm. 10 (2013): Núm. 10 (2013); 9-33 2422-6580 1514-3899 spa https://ojs.rosario-conicet.gov.ar/index.php/AvancesCesor/article/view/v10a01/484
institution Universidad Nacional de Rosario
institution_str I-15
repository_str R-237
container_title_str Avances del CESOR (CONICET)
language Español
format Artículo revista
topic IASFSA
Industria Automotriz
Desarrollismo
IASFSA
Automotive Industry
Developmentalism
spellingShingle IASFSA
Industria Automotriz
Desarrollismo
IASFSA
Automotive Industry
Developmentalism
Vicentin, Enzo
IASFSA automotive company in Santa Fe. Features of a marginal experience (1959-1969)
topic_facet IASFSA
Industria Automotriz
Desarrollismo
IASFSA
Automotive Industry
Developmentalism
author Vicentin, Enzo
author_facet Vicentin, Enzo
author_sort Vicentin, Enzo
title IASFSA automotive company in Santa Fe. Features of a marginal experience (1959-1969)
title_short IASFSA automotive company in Santa Fe. Features of a marginal experience (1959-1969)
title_full IASFSA automotive company in Santa Fe. Features of a marginal experience (1959-1969)
title_fullStr IASFSA automotive company in Santa Fe. Features of a marginal experience (1959-1969)
title_full_unstemmed IASFSA automotive company in Santa Fe. Features of a marginal experience (1959-1969)
title_sort iasfsa automotive company in santa fe. features of a marginal experience (1959-1969)
description The automotive industry in Argentina experienced significant changes in the late 50s. Within the new conformation of the sector during the 60s, this paper focuses its interest in IASFSA, a company in which the German firm DKW partnered with local investors to produce cars brand “Auto Union”. This company was installed in Santa Fe Province, participated in the market until 1969, produced about 33,000 vehicles and employed up to 1,500 workers, transforming into one of the most important industries in the central region of the province. Through the company documents, interviews with former employees, national and provincial industrial promotion, magazines and newspapers of the time and specific literature on the automotive industry, the paper aims to describe the different stages of IASFSA since its establishment until its final crisis closed with the sale of its industrial plant to Fiat. In this framework, we try to argue that although IASFSA followed a pattern common to other companies, some specific features related to its geographic location, the composition of his leadership and his trajectory in the market, made this company a unique experience within automotive industry in the 60s.
publisher Investigaciones Socio-Históricas Regionales (ISHIR) Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) Universidad Nacional de Rosario (UNR)
publishDate 2013
url https://ojs.rosario-conicet.gov.ar/index.php/AvancesCesor/article/view/v10a01
work_keys_str_mv AT vicentinenzo iasfsaautomotivecompanyinsantafefeaturesofamarginalexperience19591969
AT vicentinenzo laempresaautomotriziasfsaensantafecaracteristicasdeunaexperienciaenlosmargenes19591969
first_indexed 2023-06-26T22:52:04Z
last_indexed 2023-06-26T22:52:04Z
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