Celebrity activism from the Global South: the case of @actricesargentinas on Instagram

Feminist activism in the digital environment has grown in recent years in Argentina. Several historical and new groups have turned to the networks to make their demands visible and amplify them. One of them is @actrices.argentinas, a collective that since its digital organisation in 2018 has accompa...

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Detalles Bibliográficos
Autor principal: Tarullo, Raquel
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Humanidades y Artes. UNR 2023
Materias:
Acceso en línea:https://zonafranca.unr.edu.ar/index.php/ZonaFranca/article/view/361
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spelling I15-R214-article-3612023-10-03T12:51:20Z Celebrity activism from the Global South: the case of @actricesargentinas on Instagram El activismo de celebridades desde el Sur Global: el caso de @actricesargentinas en Instagram Tarullo, Raquel Celebrity Activism Celebrity Feminism Argentinean Actresses Instagram Decolonisation Activismo de celebridades feminismo de celebridades actrices argentinas Instagram Decolonización Feminist activism in the digital environment has grown in recent years in Argentina. Several historical and new groups have turned to the networks to make their demands visible and amplify them. One of them is @actrices.argentinas, a collective that since its digital organisation in 2018 has accompanied struggles and led denunciations. This manuscript sets out to reflect on the theoretical postulate under which the activism of this group can be studied, and to do so it carries out a qualitative content analysis of its publications on Instagram, from its creation until the approval of the IVE Law. The findings indicate that neither the postulate of celebrity activism nor that of celebrity feminism, both originating from the academy of the Global North, manage to be frameworks from which to study this specific case. Therefore, it is asked whether it is not necessary to start thinking about new theoretical approaches that allow for the development of other dimensions that –born in the light of what is happening in the Global South– manage to examine the forms of activism that are specific to that context. El activismo feminista en el entorno digital ha crecido en los últimos años en la Argentina. Nuevas e históricas agrupaciones se han volcado a las redes para visibilizar y amplificar sus demandas. Una de ellas es @actrices.argentinas, un colectivo que desde su organización digital en 2018 ha acompañado luchas y protagonizado denuncias. Este manuscrito se propone reflexionar bajo qué postulado teórico puede estudiarse el activismo de este grupo y, para ello, lleva a cabo un análisis de contenido cualitativo de sus publicaciones en Instagram, desde su creación hasta la aprobación de la Ley IVE. Los resultados indican que ni el postulado de activismo de celebridades ni el de feminismo de celebridades, ambos oriundos de la academia del Norte Global, consiguen ser marcos desde los cuales estudiar este caso en concreto. Por ello se pregunta si no es preciso comenzar a pensar en nuevas aproximaciones teóricas que permitan desarrollar otras dimensiones que –nacidas a la luz de lo que acontece en el Sur Global– consigan examinar las formas de activismo propias de ese contexto. Facultad de Humanidades y Artes. UNR 2023-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://zonafranca.unr.edu.ar/index.php/ZonaFranca/article/view/361 10.35305/zf.vi31.361 Zona Franca; No. 31 (2023); 48-69 Zona Franca; Núm. 31 (2023); 48-69 Zona Franca; Núm. 31 (2023); 48-69 2545-6504 0329-8019 spa https://zonafranca.unr.edu.ar/index.php/ZonaFranca/article/view/361/371 https://zonafranca.unr.edu.ar/index.php/ZonaFranca/article/view/361/372 Derechos de autor 2023 Raquel Tarullo http://creativecommons.org/licenses/by-nc-nd/4.0
institution Universidad Nacional de Rosario
institution_str I-15
repository_str R-214
container_title_str Zona Franca
language Español
format Artículo revista
topic Celebrity Activism
Celebrity Feminism
Argentinean Actresses
Instagram
Decolonisation
Activismo de celebridades
feminismo de celebridades
actrices argentinas
Instagram
Decolonización
spellingShingle Celebrity Activism
Celebrity Feminism
Argentinean Actresses
Instagram
Decolonisation
Activismo de celebridades
feminismo de celebridades
actrices argentinas
Instagram
Decolonización
Tarullo, Raquel
Celebrity activism from the Global South: the case of @actricesargentinas on Instagram
topic_facet Celebrity Activism
Celebrity Feminism
Argentinean Actresses
Instagram
Decolonisation
Activismo de celebridades
feminismo de celebridades
actrices argentinas
Instagram
Decolonización
author Tarullo, Raquel
author_facet Tarullo, Raquel
author_sort Tarullo, Raquel
title Celebrity activism from the Global South: the case of @actricesargentinas on Instagram
title_short Celebrity activism from the Global South: the case of @actricesargentinas on Instagram
title_full Celebrity activism from the Global South: the case of @actricesargentinas on Instagram
title_fullStr Celebrity activism from the Global South: the case of @actricesargentinas on Instagram
title_full_unstemmed Celebrity activism from the Global South: the case of @actricesargentinas on Instagram
title_sort celebrity activism from the global south: the case of @actricesargentinas on instagram
description Feminist activism in the digital environment has grown in recent years in Argentina. Several historical and new groups have turned to the networks to make their demands visible and amplify them. One of them is @actrices.argentinas, a collective that since its digital organisation in 2018 has accompanied struggles and led denunciations. This manuscript sets out to reflect on the theoretical postulate under which the activism of this group can be studied, and to do so it carries out a qualitative content analysis of its publications on Instagram, from its creation until the approval of the IVE Law. The findings indicate that neither the postulate of celebrity activism nor that of celebrity feminism, both originating from the academy of the Global North, manage to be frameworks from which to study this specific case. Therefore, it is asked whether it is not necessary to start thinking about new theoretical approaches that allow for the development of other dimensions that –born in the light of what is happening in the Global South– manage to examine the forms of activism that are specific to that context.
publisher Facultad de Humanidades y Artes. UNR
publishDate 2023
url https://zonafranca.unr.edu.ar/index.php/ZonaFranca/article/view/361
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