Strengthening the marketing of artisanal products and family farming: the experience of “La Feria con Vos”
This proposal derives from several research and extension projects, continuing a line of work developed by the author's team that aims to contribute to the formalization of the family and artisanal agri-food activity of families participating in a fair that we coordinate in the Buenos Aires per...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Escuela de Antropología - FHyA
2024
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| Acceso en línea: | https://revistadeantropologia.unr.edu.ar/index.php/revistadeantropologia/article/view/294 |
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I15-R207-article-2942024-06-28T23:57:44Z Strengthening the marketing of artisanal products and family farming: the experience of “La Feria con Vos” Fortalecimiento de la comercialización de productos de elaboración artesanal y de la agricultura familiar: la experiencia de “La Feria con Vos”. Fortalecimento da comercialização de produtos artesanais e da agricultura familiar: a experiência de “La Feria con Vos” Feito, María Carolina Agricultura Familiar Derecho Humano a la Alimentación Soberanía Alimentaria Family Farming Human Right to Food Food Sovereignty Agricultura Familiar Direito Humano à Alimentação Soberania Alimentar This proposal derives from several research and extension projects, continuing a line of work developed by the author's team that aims to contribute to the formalization of the family and artisanal agri-food activity of families participating in a fair that we coordinate in the Buenos Aires peri-urban area. This is the virtual marketing experience of artisanal food baskets “La Feria con Vos” (which we designed and executed since June 2020 as an innovative technological-social development on a local scale, to respond to the lack of income due to the suspension of in-person fairs with the quarantine). By applying risk analysis methodologies and ethnographic field work in production sites and during deliveries, an attempt is made to achieve registration of the stallholders in different provincial and national registries. Esta propuesta deriva de varios proyectos de investigación y extensión, que continúan una línea de trabajo desarrollada por el equipo de la autora, la cual pretende aportar a la formalización de la actividad agroalimentaria familiar y artesanal de familias participantes de una feria que coordinamos en el periurbano bonaerense. Se trata de la experiencia de comercialización virtual de canastas de alimentos artesanales La Feria con Vos, que diseñamos y ejecutamos desde junio 2020 como un desarrollo tecnológico-social innovador a escala local, para responder a la falta de ingresos por la suspensión de ferias presenciales con la cuarentena. Aplicando metodologías de análisis de riesgos y trabajo de campo etnográfico en lugares de elaboración y durante entregas, se intenta lograr una inscripción de los feriantes en distintos registros provinciales y nacionales. Esta proposta deriva de vários projetos de pesquisa e extensão, que continua a linha de trabalho desenvolvida pela equipe da autora que visa contribuir para a formalização da atividade agro-alimentar familiar e artesanal das famílias participantes de uma feira que coordenamos na área periurbana de Buenos Aires. Trata da experiência de comercialização virtual de cestas de alimentos artesanais “La Feria con Vos”, que projetamos e executamos desde junho de 2020 como um desenvolvimento tecnológico-social inovador à escala local, para responder à falta de renda devido à suspensão das feiras presenciais pela quarentena. Através da aplicação de metodologias de análise de risco e trabalho de campo etnográfico nos locais de produção e durante as entregas, tenta-se conseguir a inscrição dos feirantes em diferentes registos provinciais e nacionais. Escuela de Antropología - FHyA 2024-06-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html application/epub+zip https://revistadeantropologia.unr.edu.ar/index.php/revistadeantropologia/article/view/294 Revista de la Escuela de Antropología; Núm. XXXIV (2024): ene-jun 2618-2998 1852-1576 spa https://revistadeantropologia.unr.edu.ar/index.php/revistadeantropologia/article/view/294/311 https://revistadeantropologia.unr.edu.ar/index.php/revistadeantropologia/article/view/294/312 https://revistadeantropologia.unr.edu.ar/index.php/revistadeantropologia/article/view/294/313 Derechos de autor 2024 María Carolina Feito https://creativecommons.org/licenses/by-nc-sa/4.0 |
| institution |
Universidad Nacional de Rosario |
| institution_str |
I-15 |
| repository_str |
R-207 |
| container_title_str |
Revista de la Escuela de Antropología |
| language |
Español |
| format |
Artículo revista |
| topic |
Agricultura Familiar Derecho Humano a la Alimentación Soberanía Alimentaria Family Farming Human Right to Food Food Sovereignty Agricultura Familiar Direito Humano à Alimentação Soberania Alimentar |
| spellingShingle |
Agricultura Familiar Derecho Humano a la Alimentación Soberanía Alimentaria Family Farming Human Right to Food Food Sovereignty Agricultura Familiar Direito Humano à Alimentação Soberania Alimentar Feito, María Carolina Strengthening the marketing of artisanal products and family farming: the experience of “La Feria con Vos” |
| topic_facet |
Agricultura Familiar Derecho Humano a la Alimentación Soberanía Alimentaria Family Farming Human Right to Food Food Sovereignty Agricultura Familiar Direito Humano à Alimentação Soberania Alimentar |
| author |
Feito, María Carolina |
| author_facet |
Feito, María Carolina |
| author_sort |
Feito, María Carolina |
| title |
Strengthening the marketing of artisanal products and family farming: the experience of “La Feria con Vos” |
| title_short |
Strengthening the marketing of artisanal products and family farming: the experience of “La Feria con Vos” |
| title_full |
Strengthening the marketing of artisanal products and family farming: the experience of “La Feria con Vos” |
| title_fullStr |
Strengthening the marketing of artisanal products and family farming: the experience of “La Feria con Vos” |
| title_full_unstemmed |
Strengthening the marketing of artisanal products and family farming: the experience of “La Feria con Vos” |
| title_sort |
strengthening the marketing of artisanal products and family farming: the experience of “la feria con vos” |
| description |
This proposal derives from several research and extension projects, continuing a line of work developed by the author's team that aims to contribute to the formalization of the family and artisanal agri-food activity of families participating in a fair that we coordinate in the Buenos Aires peri-urban area. This is the virtual marketing experience of artisanal food baskets “La Feria con Vos” (which we designed and executed since June 2020 as an innovative technological-social development on a local scale, to respond to the lack of income due to the suspension of in-person fairs with the quarantine). By applying risk analysis methodologies and ethnographic field work in production sites and during deliveries, an attempt is made to achieve registration of the stallholders in different provincial and national registries. |
| publisher |
Escuela de Antropología - FHyA |
| publishDate |
2024 |
| url |
https://revistadeantropologia.unr.edu.ar/index.php/revistadeantropologia/article/view/294 |
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2024-08-12T21:42:50Z |
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2024-08-12T21:42:50Z |
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