Consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries

In this article, we explore how the relationships between philanthropic organizations, their regulars, and donors contribute to shaping a socially and historically specific form of consumption – the consumption of donations. To achieve this, we adopt a methodological approach inspired by participant...

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Autores principales: Santana dos Santos Rodrigues, Leonardo, Perencin Tondato, Marcia
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario 2024
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Acceso en línea:https://latrama.unr.edu.ar/index.php/trama/article/view/835
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Sumario:In this article, we explore how the relationships between philanthropic organizations, their regulars, and donors contribute to shaping a socially and historically specific form of consumption – the consumption of donations. To achieve this, we adopt a methodological approach inspired by participant observation, conducting fieldwork at “Paliativo” – a space dedicated to donating clothing to people experiencing homelessness, located in the downtown area of São Paulo. We argue that labeling goods as donatable is equivalent to placing them on a predetermined route, wherein different consumption practices, communicative processes, and identities are mobilized and combined as the goods transition from the donor to the recipient.