Consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries
In this article, we explore how the relationships between philanthropic organizations, their regulars, and donors contribute to shaping a socially and historically specific form of consumption – the consumption of donations. To achieve this, we adopt a methodological approach inspired by participant...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario
2024
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| Acceso en línea: | https://latrama.unr.edu.ar/index.php/trama/article/view/835 |
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I15-R200-article-8352024-04-23T14:50:24Z Consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries Consumo de donaciones, comunicación e identidad:: relaciones entre entidades filantrópicas, donantes y beneficiarios Consumo de doações, comunicação e identidade:: relações entre entidades filantrópicas, doadores e beneficiados Santana dos Santos Rodrigues, Leonardo Perencin Tondato, Marcia communication consumption donation identity second-hand clothes comunicación consumo identidad donacion ropas de segudna mano comunicação consumo doação identidade roupas de segunda mano In this article, we explore how the relationships between philanthropic organizations, their regulars, and donors contribute to shaping a socially and historically specific form of consumption – the consumption of donations. To achieve this, we adopt a methodological approach inspired by participant observation, conducting fieldwork at “Paliativo” – a space dedicated to donating clothing to people experiencing homelessness, located in the downtown area of São Paulo. We argue that labeling goods as donatable is equivalent to placing them on a predetermined route, wherein different consumption practices, communicative processes, and identities are mobilized and combined as the goods transition from the donor to the recipient. Exploramos en este artículo cómo las relaciones entre entidades filantrópicas, sus patrocinadores y donantes ayudan a configurar un entorno social y consumo históricamente específico: el consumo de donaciones. Para ello, adoptamos un enfoque metodológico inspirado en la observación participante, con trabajo de campo en Paliativo, un espacio dedicado a la donación de ropa para personas sin hogar, ubicado en el centro de la ciudad de São Paulo. Sostenemos que marcar el bien como donado equivale a insertarlo en una ruta predefinida, en la que diferentes prácticas de consumo, procesos de comunicación e identidades se movilizan y combinan a medida que el bien pasa del donante al receptor. Exploramos neste artigo como as relações entre entidades filantrópicas, seus frequentadores e doadores ajudam a configurar uma forma social e historicamente específica de consumo – o consumo de doações. Para tanto, adotamos uma abordagem metodológica inspirada na observação participante, com trabalho de campo no Paliativo – espaço destinado a doação de roupas para pessoas em situação de rua, localizado no centro da cidade de São Paulo. Argumentamos que marcar o bem como doável equivale a inseri-lo em uma rota pré-definida, na qual diferentes práticas de consumo, processos comunicacionais e identidades são mobilizadas e se combinam conforme o bem transita do doador ao destinatário. Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario 2024-04-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://latrama.unr.edu.ar/index.php/trama/article/view/835 10.35305/lt.v27i2.835 Journal La Trama de la Comunicación; Vol. 27 No. 2 (2023); 047-072 La Trama de la Comunicación; Vol. 27 Núm. 2 (2023); 047-072 La Trama de la Comunicación; v. 27 n. 2 (2023); 047-072 2314-2634 1668-5628 spa https://latrama.unr.edu.ar/index.php/trama/article/view/835/552 http://creativecommons.org/licenses/by-nc-sa/4.0 |
| institution |
Universidad Nacional de Rosario |
| institution_str |
I-15 |
| repository_str |
R-200 |
| container_title_str |
La Trama de la Comunicación |
| language |
Español |
| format |
Artículo revista |
| topic |
communication consumption donation identity second-hand clothes comunicación consumo identidad donacion ropas de segudna mano comunicação consumo doação identidade roupas de segunda mano |
| spellingShingle |
communication consumption donation identity second-hand clothes comunicación consumo identidad donacion ropas de segudna mano comunicação consumo doação identidade roupas de segunda mano Santana dos Santos Rodrigues, Leonardo Perencin Tondato, Marcia Consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries |
| topic_facet |
communication consumption donation identity second-hand clothes comunicación consumo identidad donacion ropas de segudna mano comunicação consumo doação identidade roupas de segunda mano |
| author |
Santana dos Santos Rodrigues, Leonardo Perencin Tondato, Marcia |
| author_facet |
Santana dos Santos Rodrigues, Leonardo Perencin Tondato, Marcia |
| author_sort |
Santana dos Santos Rodrigues, Leonardo |
| title |
Consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries |
| title_short |
Consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries |
| title_full |
Consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries |
| title_fullStr |
Consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries |
| title_full_unstemmed |
Consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries |
| title_sort |
consumption of donations, communication, and identity:: relationships between philanthropic organizations, donors, and beneficiaries |
| description |
In this article, we explore how the relationships between philanthropic organizations, their regulars, and donors contribute to shaping a socially and historically specific form of consumption – the consumption of donations. To achieve this, we adopt a methodological approach inspired by participant observation, conducting fieldwork at “Paliativo” – a space dedicated to donating clothing to people experiencing homelessness, located in the downtown area of São Paulo. We argue that labeling goods as donatable is equivalent to placing them on a predetermined route, wherein different consumption practices, communicative processes, and identities are mobilized and combined as the goods transition from the donor to the recipient. |
| publisher |
Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario |
| publishDate |
2024 |
| url |
https://latrama.unr.edu.ar/index.php/trama/article/view/835 |
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2024-08-12T21:38:47Z |
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2024-08-12T21:38:47Z |
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